p36-42,44,46,48 Euro 50 Muss-Wald NovDec08v5 7/11/08 13:39 Page 41
Digital TV Europe Euro 50 > Leaders in broadband and pay-TV
November/December 2008
Dean Possenniskie senior vice-president and general manager, BBC Worldwide Channels, EMEA
growth and management of BBC Worldwide nels to market, so it has been a real highlight
Channels business across EMEA. This includes to see that, both in terms of audiences tuning
gaining carriage and building successful opera- into our new channels and in qualitative
tional launches of BBC Worldwide’s new chan- research, we are meeting these expectations
nels – BBC Entertainment, BBC Knowledge, and building new loyal viewers.
BBC Lifestyle, CBeebies and BBC HD.
Reflections on the downturn I think that the
Last year’s highlights The most challenging core foundation of our industry will hold up as
and fulfilling year of my career, and a land- cable and satellite subscriptions become more
mark year for BBC Worldwide Channels with valuable to consumers relying on home enter-
the successful launch of the new BBC channel tainment as they look to tighten their discre-
portfolio across EMEA. Between December tionary spending. However, there is of course a
Dean Possenniskie is leading BBC Worldwide 2007 and December 2008, BBC Worldwide risk to local and international ad budgets and I
Channels’ multiplatform expansion plans. Channels EMEA will have launched 12 new, think that nearly all channels will have to man-
local BBC channels across the region, including age with softer advertising revenues in 2009.
Age 35 BBC HD. Each of these channels would have
launched on the largest distribution platform Positive thoughts for 2009 I can see the
Education Massey University, New Zealand: in their respective market and those already opportunity that the current conditions can
Honours degree, Bachelor of Business Studies. airing have established themselves as top per- bring as MSOs may take a close look at how
formers in attracting new audiences. With the effective their current content offerings are.
Years in industry 10 BBC’s heritage and internationally respected We are in a position where we can be flexible
brand there is a great expectation from local and seize any new opportunities that present
Job description I am responsible for the viewers when we bring our new localised chan- themselves as changes take place.
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