p36-42,44,46,48 Euro 50 Muss-Wald NovDec08v5 7/11/08 13:39 Page 39
Digital TV Europe Euro 50 > Leaders in broadband and pay-TV
November/December 2008
Director of IPTV content and marketing, Fastweb
for? Strategically, the agreement we signed Positive thoughts for 2009 Hopefully,
with Disney for the creation of a branded VOD 2009 should see the first trials of IPTV on bit-
portal, dedicated to the Lost series on IPTV, stream access, a way to double the address-
the first of such sort in Europe. This paves the able market of the technology, which should
way for similar deals with other famous prop- be a huge advantage for the market as a
erties from other content providers. We see whole. With a significant economic downturn
this as a new way to create value in the indus- looming and competition getting fiercer every
try – a way for content providers to maximise day, the market does need some positive dis-
the value of their properties and brands and ruptions!
for platforms to counter linear channels’ will-
ingness to act as gatekeepers of premium Favourite TV show I know this is not too
content. For the Italian market as a whole, the original, but I am a huge fan of both David
single most significant event was probably the Letterman and Jon Stuart.
launch of Mediaset’s subscription pay-TV offer
on the DTT platform, last September. Little-known fact Probably the fact that I
am trying to get a second degree in ancient
Reflections on the downturn It will not be history.
painless, especially in a historically low-growth
country such as Italy. That being said, Fastweb Life outside work I recently re-discovered
has always been positioned as a premium my old passion for sailing, and I would quote it
service that appeals to the less price-sensitive as something I really like spending time on,
segments of the population, which are gener- even if obviously it is not the type of activity
ally more resilient to economic downturns. you can do every Tuesday night...
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