p36-42,44,46,48 Euro 50 Muss-Wald NovDec08v5 7/11/08 13:39 Page 38
Euro 50 > Leaders in broadband and pay-TV Digital TV Europe
November/December 2008
Hervé Payan Alessandro Petazzi
Senior vice-president, content Fastweb was acquired by Swiss telco
services and partnerships, Swisscom in 2007 and contributed revenue
France Télécom of €426.8m to its parent company during the
third quarter of 2008. This year, Alessandro
France Télécom/Orange has firmly established Petazzi managed the telco’s launch of a new
itself as a major player in the French pay-TV high-definition video-on-demand service, with
market, with 1.389 million TV subscribers in HD movies being made available as part of
the country and over two million VOD requests the Prima Visione VOD service at no extra
by the end of June. Hervé Payan has played charge to subscribers. The telco also teamed
an instrumental role in developing the plat- up with Warner Bros International TV to
form’s content strategy, most recently launch- launch a subscription video-on-demand chan-
ing a portfolio of five channels under the nel on the IPTV platform.
Orange Cinema Series brand, including a flag-
ship feature film channel Orange Cinemax, Age 34
available in HD. The channels are available on
TV, PC and mobile TV. All programming on the Education Business administration at
channels is available on-demand and Orange Bocconi University in Milan.
has struck deals with studios Warner Bros,
MGM, HBO, Gaumont, BAC Films, Wild Side Years in industry Nine.
Films and Fidelite Film. The channels will pro-
vide over 1,200 films, and 1,000 hours of TV, Last year’s highlights Operationally, sales
200 documentaries and 300 hours of chil- were up 50% and churn was down 30%
dren's series each year. Orange also plans to compared to 2007 - what more could one ask
launch a restart service, allowing subscribers mobile, PC) at any time. Orange Sport consists
who have missed the beginning of a pro- of two interactive sports channels, also avail-
gramme to watch it from the start, next year. It able on all screens. The first one is a sports ries in Europe in 2009. While the outlook for
hopes to sign up 100,000 subscribers to the news channel, in partnership with the French TV subscriptions is good we think there will be
Cinema Series in 2009. Olympic Committee, the second is a premium an impact on advertising revenues.
multi-sport channel that features the premium
Age 48 Saturday night soccer game of the French pre- Positive thoughts for 2009 The long await-
miere league. A nationwide triple-play offer ed growth in media entertainment generated
Education MBA from INSEAD and an engi- combines television via satellite, as well as by telcos through their digital offers in TV,
neering diploma from l’Ecole Nationale video-on-demand, internet and telephony via music and games. Orange is at the forefront of
Supérieure des Techniques Avancées (ENSTA). ADSL. Musique Max is an unlimited music these new developments with more than 1.7
download service for PC and mobile. million TV subscribers (72% annual growth) at
Years in industry 19 years. Downloaded tracks can be kept even if the the end of September 2008, and over
subscription has stopped. Warhammer Online: 370,000 accounts to Warhammer Online in
Job description Creating and managing Age of Reckoning is the highly-anticipated Europe.
Orange’s media and entertainment services MMORPG (massively multiplayer online role-
across all territories of the group in the fields playing game) by Electronic Arts, exclusively Personal aims for the year ahead To con-
of television, cinema, sports, music and games. distributed in Europe by Goa, Orange’s game tinue to innovate, to challenge and to grow
unit. Orange’s media and entertainment business
Last year’s highlights 2008 has been an with our partners in the industry. And to con-
exceptional year for Orange, with the launch of Reflections on the downturn Usually the tinue to have fun!
unique and innovative TV, music and games pay-TV industry fares well during economic
services. With Orange cinéma series, a five- downturns as consumers choose to stay at Favourite TV show News programmes,
channel premium cinema and TV series TV home rather than go out and often this means because real life is the most thrilling story.
service, Orange is offering viewers a new way they will subscribe to pay-TV. In addition
of watching films and TV programmes. Apart Orange entertainment services are priced Little-known fact I have no sense of humour.
from traditional broadcasting, all programmes competitively and offer very good value for
are available on-demand and can be watched money. Furthermore, Orange will roll out its Life outside work Jogging and racing rabbits
simultaneously on all screens (television, new entertainment services across its territo- with my dog.
Visit us at www.digitaltveurope.net
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