p20,22-26,28-230,32,34-35 Euro 50 Crimp-Mockr NovDec08 v4 7/11/08 13:19 Page 32
Euro 50 > Leaders in broadband and pay-TV Digital TV Europe
November/December 2008
Marcus Liassides CEO, Inuk Networks
Marcus Liassides has developed Inuk (€12m) fundraising from S4C and Wesley
Networks into one of the UK’s major Clover was a milestone for Inuk Networks and
providers of IPTV. has secured our long-term future. We also
announced Magnet Networks as the first
Age 29 white-label ISP customer of our IPTV virtual
set top box, igloo, and signed a deal with Move
Education Computer science, Loughborough. Networks to migrate the igloo UI to the online
environment. Initial expansion into North
Years in industry Media industry since 1999. America has proven extremely successful and where we can demonstrate strong revenue
Television industry since 2002 we’ve made major progress in the UK with our with minimal upfront investment for service
Freewire IPTV service deployment, most signif- providers utilising our wholesale solutions.
Job description My time is split between icantly around targeted advertising.
operational issues, sales and strategy with an Positive thoughts for 2009 I expect to see
overlying need to ensure that Inuk is posi- Reflections on the downturn There is no much more activity around ad-funded pro-
tioned to capitalise on any suitable business doubt that the environment for any company gramming. The downturn will see platforms
opportunities. Fortunately, I have a fantastic in any industry is going to be more uncertain. seeking to supplement subscription revenues
team around me, able to manage and execute The TV industry is no exception and I think we by driving revenues from targeted ads and
their specific roles to an exceptional level. will see a slowdown in investment for projects product placement. It will be interesting to see
where the revenue models are uncertain. My how this evolves in markets where ad-funded
Last year’s highlights Securing £9.5m view is that this actually poses an opportunity broadcast platforms are still very unique.
Dominik Libicki President of the management board and CEO, Cyfrowy Polsat
ment strategy, supervising implementation, expensive entertainment first, and TV will
building company value and its image in order remain the only universal entertainment
to maintain the leading position in the DTH source for them and a refuge from everyday
market. toils.
Last year’s highlights Acquisition of 2.3 mil- Positive thoughts for 2009 I expect further
lion subscribers as at the end of first half of development of HD television, in particular in
this year, entering the group of five largest terms of HD channels’ content and the amount
platforms in Europe; IPO on the Warsaw Stock of content produced in that standard. I hope
Exchange – we have received three major that next year we will be able to get a full pic-
awards in independent rankings awarded by ture of the strategy of the Polish government
leading Polish press and research entities in regarding digital-terrestrial television. Here at
recent weeks; launch of mobile telephony serv- Cyfrowy Polsat we are considering the imple-
ices; offering our in-house produced set-top mentation of broadband internet and VOD
Cyfrowy Polsat, under Dominik Libicki has boxes manufactured in our plant; dynamic services.
established itself as Poland’s largest provider increase in revenues and profitability of the
of pay-DTH services. company – compound annual growth rate from Personal aims for next year Maintaining
2004 to 2007 in revenues of 63% and EBITDA the development pace of Cyfrowy Polsat’s tel-
Age 44 of 50%. evision services at a level comparable to the
current one, both in terms of financial results
Education Wroclaw University of Technology; Reflections on the downturn Paradoxically, and subscriber base development; developing
Master in environmental protection engineering. in my opinion, the economic downturn may mobile telephony services and increasing pub-
prove favourable for our company. Television is lic awareness about our presence in that mar-
Years in industry Seven years in the pay-TV basic entertainment for Poles who spend an ket; and, as a result of Cyfrowy Polsat’s pres-
business and 19 years in the media business. average of 255 minutes daily watching it and ence on the Warsaw Stock Exchange, meeting
show particular affection to it. If their material our shareholders’ expectations, who trusted in
Job description Creating company develop- status changes, they will resign from relatively our business.
Visit us at www.digitaltveurope.net
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