p04,6,8,10,12,14,16,18-19 Euro 50 Al-Ciorcirlan NovDec08v4 7/11/08 13:11 Page 14
Euro 50 > Leaders in broadband and pay-TV Digital TV Europe
November/December 2008
Giuliano Berretta Chairman and CEO, Eutelsat
Giulano Berretta was able to revise its growth
objectives upwards following its June year-end
results. Those results saw Eutelsat post a 5.9%
increase in revenues for 2007-08.
Last year’s highlights Broadcast and broad-
band activities, which represent the key com-
ponents of Eutelsat’s activities, have continued
to show solid growth and significant potential
for further expansion. In the broadcast busi-
ness we see two major highlights. The first is
the exceptional dynamic of digital video mar-
kets in central and eastern Europe, the Middle
East and Africa. Of the 515 new channels that
began broadcasting through our satellites in
the period mid-2007 to mid-2008, 80%
address these regions. This further strength-
ens the marketshare of the key video neigh-
bourhoods we have built for these markets,
notably W2 at 16° East for central Europe,
W4/SESAT 1 at 36° East for Russia and sub- Swisscom in Switzerland and Fastweb in Italy Positive thoughts for 2009 We expect that
Saharan Africa and Atlantic 4 at 7° West for of our Tooway service to deliver broadband to the market will begin to benefit from the new
North Africa and the Middle East. The second users beyond range of ADSL and fibre net- satellite capacity that we will be launching
broadcast trend is the take-up of HDTV across works, shows how a quality and affordable over the coming months. Eutelsat is currently
all our markets. By end October 2008 Eutelsat consumer satellite service can be fully inte- implementing one of the most far-reaching in-
was broadcasting over 60 HD channels, mak- grated into far-reaching national broadband orbit investment programmes in the satellite
ing us the leading operator for HD broadcast- programmes. We are very pleased with the sector, with seven satellites to enter service
ing in extended Europe. While strong and take-up of Tooway which, one year after before the end of 2010. In addition to replacing
mature pay-TV platforms in the UK, France and launch is available in 15 countries across existing capacity, this will enable us to increase
Italy are adding HD premium offers into their Europe through over 20 distributors. our Ku-band resources by 30% and to enter
mix, newer players in central and eastern the market for video to mobiles using the S-
Europe are also early entrants into HD, lever- Reflections on the downturn It’s too early band capacity that will be commercialised by
aging the growing penetration of HD Ready to attempt a prognosis of the impact of the our Joint Venture company Solaris Mobile.
displays and off-line players into consumer economic downturn. However, the general con- Further down the line, in 2010, the launch of
homes. Newer pay-TV entrants such as ‘n’ in sensus is that television, which accounts for our KA-SAT satellite and its associated on-
Poland are also proposing HD directly in 75% of Eutelsat’s activity, is more resistant in ground infrastructure will significantly boost
MPEG-4, ushering in this higher compression a recession than other consumer expenses Ka-band resources for consumer broadband
rate which enables an up to 40% reduction to and that subscriber figures will be sustained services comparable to ADSL2 in terms of
be gained in the required information bitrate. for pay-TV operators who are adding features price and speed. More generally for 2009, we
The second highlight presenting strong poten- such as PVRs, HD, broadband and telephony expect that satellite will be further anchored
tial for growth is the rapid and fundamental services on top of their mainstay pay-TV serv- as an essential technology for moving closer
social shift towards broadband. Broadband ices. As for broadband, we see no indication of to switchover in European countries into a
deployment has similar inherent features to a change to policies already adopted in many fully digital environment.
satellite broadcasting, notably the need for European countries that high-speed internet is
service providers to use direct satellite recep- an essential condition for consumers for Favourite TV show I have two major TV pas-
tion for homes beyond range of terrestrial net- accessing information, entertainment, training sions. The first is sport, including soccer and
works. The launch in July 2008 of Orange TV tools and administrative services. Satellite will particularly Formula 1 when it’s as nail-biting as
on our satellites, which enables the leader in be a key enabling technology for serving the final race this year, with Lewis Hamilton
triple-play services to extend the availability in homes beyond terrestrial infrastructure. We winning the championship in the final 20 sec-
France of its Orange TV offer from 50% to believe our Tooway consumer broadband onds. The other passion is history. I’m a big fan
98%, is a clear example of this development. product is uniquely positioned to provide a of thematic history channels and open to all
Following a similar logic, the selection by comparable service to ADSL. periods and subjects.
Visit us at www.digitaltveurope.net
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