P22 SATURDAY,NOVEMBER 15,2008 1ST AN ADVERTISING SUPPLEMENT OF THE INDIANAPOLIS STAR
Hoosier Permanent Coatings
By Nikki Keever ForCustom Publications
The name says it all.Locallyowned
and operated Hoosier Permanent Client testimony
Coatings —whose Internet address is “I just wanted to take amoment and
www.ihatepainting.com—frees write you anote about the exceptional
homeowners forever from the maintenance service my husband and Ireceived from2008 BBB ethics award
your company. Imust admit, when Ifirstand cost of painting their homes.The As the recipient of the 2008 Better
heard about the product from Jeff Pigeoncompany’srevolutionarypermanent coating Business Bureau’sEthics in the
on WIBC, Iwas a bit skeptical. My firstmight looklike paint,but it’s virtually Marketplace Award in November,
stop was the Better Business Bureau, andmaintenance-free and comes with an all- Hoosier Permanent Coatings is proud
when Ifound aclean record, Iknew Iwasinclusivelifetime guarantee. to be recognized as an outstanding
dealing with an honest company. The office“Weoffer the homeowner the optionto business serving homeowners in the
staff was incredibly helpful and patient.stop painting forever —that’s ourmotto,” greater Indianapolis area.
Our home looks outstanding.”“The BBB ethics award is like thesaid Paul Fortuna,owner.
—John and Jennifer,Avonacademy award for businesses,”said
Hoosier Permanent Coatings offers
Paul Fortuna, owner.“Iamveryproud toaFeatures Lifetime Warranty, which
have earned mine. It feels awesome to The entireprocess takes three to sevenguarantees that it won’tpeel or blister,allows
do the right thing and even betterwhen days,but the results areguaranteed for asflexibility, won’tcrack,isUVresistant,has a
someone notices. Itry to always do the long as youown the home.The company’sone-wayvapor-permeable trait that allows
most fair and ethical things in my life lifetime guarantee includes both materialsthe home to breathe,iswaterproof and
and business. Ihavebeen rewarded and labor.Ifyou decide to sellyour home,mildewresistant and anti-static.Ahome
with awonderful family,satisfied youcan entice buyers with atransferablewith Hoosier Permanent Coatings increases
employees and customers, and now, a 20-year warranty.
in value,asitcovers allsurfaces,is lead-free BBB Oscar.”
and comes in morethan 1,800 colors. HPC also received aWIBC award
for business excellence, and Qualified Makethe investmentIn business since 2003,Hoosier
Remodeler magazine named the Paint must be reapplied everyfew years,Permanent Coatings has applied its
companyasone of the nation’stop 500 but Hoosier Permanent Coatings areappliedpermanent coating to nearly 1,000 Indiana
home-improvement companies. only once,saving homeowners money. Withhomes.Business is booming as satisfied
the uncertaintyintoday’seconomy,it’sanhomeowners spread the word.
investment that willgiveapositivereturn.“Everybody who knows about it lovesit,”
Even better,homeowners cantakeFortuna said.“Wecan set atime for youto
advantage of severalfinancing options,suchmeet with atrained representativetoinspect
as six- or 12-month same-as-cash financingyour home and giveyou afreeestimate that’s
with no interest.FHA loans up to $25,000good for 30 days.”
also areavailable; no equityisneeded for an
FHA approval.The science behind HPC
PhotoHPC uses an elastomeric-eurathane with
Other servicesahigh-grade titanium dioxide that looks
HPC specializes in permanent coatings,like fresh paint but endures like siding. Submitted
but it also offers products and servicesThese chemicals waterproof and protect
suchasreplacement windows,gutters andthe surfaces theycoat.Hoosier Permanent looks like cedar,and brickstilllooks like inspection.Workers complete anyneeded
gutter covers,whichcan be included inCoatings areformulated with what brick.Hoosier Permanent Coatings willalso carpentry, thoroughlyclean and pressure-
the financing or loan package.Offeringmanufacturers call“micro-clad”technology. preserve and beautify not just your exterior wash the home and applyahighlyflexible
additional products and services is just oneThe pigment molecules in the coating are walls and trim,but also your porch railings sealant as needed.
wayHPC simplifies the home-improvementencapsulated to create aweatherproof shield and spindles,soffit,fascia,doors,pillars, Next,trained and certified installers apply
process.that provides high-performance acrylic columns —everypartofyour home that abonding agent so the coating willadhere
“Bychoosing Hoosier Permanentprotection. would otherwise requireregular painting.” to the home’s surface.Finally,the color is
Coatings over paint or vinyl,you haveone“Our product protects and beautifies applied 10 times thicker than paint.Color
less thing to worryabout with your home,”the exterior of your home,and it uniquely canbebrushed,rolled or sprayed on.TheWhat do youneed to do?
Fortuna said.●preservesthe character and charmofyour installationproductiondepartment and theWhen youcallHoosier Permanent
home,”Fortuna said.“Cedar siding still assigned crew foreman decide the process.Coatings,theywillstartthe process with an
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