OTS p32-33 New Products Nov08.qxp 05/11/2008 16:50 Page 33
new products
A dram’s a dram Mulled cyder set to
for a’ that warm winter sales
Isle of Arran Distillers has released Following a successful on-trade trial of
a limited edition bottling of its the UK’s first mulled cyder last winter,
single malt to commemorate the Aspall is now launching the cyder in
250th anniversary of the birth of selected top-end on-trade outlets. The
Scotland’s national poet, Robert launch capitalises on the growing
Burns, which takes place on 25 interest in the premium cider sector and
January 2009. brings innovation to the winter drinks
Fifteen ex-Sherry casks market and Aspall partner Henry
were selected from the Chevallier Guild (pictured) is confident it
1998 distillation by distillery will be a success.
manager, James Available on draught from now until
MacTaggart, to produce January, the mulled cyder is designed
6,000 bottles of Robert to be served warm with slices of
Burns 250th Anniversary orange and spices, in Aspall-branded goblets.
Malt, 1,800 of which will be The 4.6% abv drink is made from Aspall Draught Suffolk Cyder,
distributed in the UK, in the sweetened with Cox apple must and blended with rich mulling
on and off-trade. The label spices to create a flavour reminiscent of bitter-sweet toffee apples.
features the image and Deep brown in colour, the cyder has an aroma of citrus fruits and
signature of Burns on the traditional mulled spices such as cinnamon, ginger and clove.
label and accompanying gift
box.
St Andrew’s push
WEST launches
The Famous Grouse, distributed by Maxxium UK, is encouraging
bottled lager
Scots to celebrate St Andrew’s day in style this year.
The brand is enlisting the support of the Scottish
trade after new research it commissioned reveals
Independent Glasgow brewery WEST has that Scots want the national day to become a more
launched a new premium bottled lager celebrated date on the calendar.
under the name ‘St. Mungo’. The research shows that eight out of 10 Scots
A 4.9% abv light golden lager, the new feel St Andrew’s Day, “30.11”, is the perfect
product launch marks the first time that the opportunity to showcase and celebrate the
company, which brews the only beers in the UK country’s traditions, development and vitality
to meet the Reinheitsgebot of 1516 (The German Purity Law, the Maxxium UK will be providing bars and
oldest food law in the world which ensures only the finest, purest stores across Scotland with St Andrew’s Day
beer is deemed fit for consumption), has bottled one of its beers for promotional kits to help them to ‘Make
off-site sales. 30.11 Famous’. It is also offering a free gift
The brewery has already received numerous pre-orders from incentive across the trade to encourage
customers as varied as the Malmaison Hotel Group, to small corner Scots to raise a dram on 30.11.
shops and off licences and demand for this first limited batch of
10,000 bottles is estimated to be significant.
Crisps for real men
Publicans looking to heat up their sales this winter should take a look at
McCoy’s new limited edition range of Winter Warmers from United Biscuits
(UBUK).
Available now, McCoy’s Steak & Ale Pie and Lamb & Mint flavours come in
50g handypacks with an rrp of 50p.
As part of a multi-million pound investment for the brand this year,
UBUK launched two TV campaigns promoting McCoy’s and positioning
them as ‘Man Crisps’. With targeted media support and a loyal following,
publicans should stock up to generate sales and benefit from the
extensive exposure the McCoy’s brand has had this year.
www.55north.com/ots_home.asp · november 2008 · ots · 33 ·
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