OTS p32-33 New Products Nov08.qxp 05/11/2008 16:48 Page 32
new products
McEwan’s comes in The Pacific Rum
from the cold
Bacardi Brown-Forman Brands has
announced the ‘soft launch’ of
Jygsaw Brands has announced the re-launch of premium Fijian rum brand, Seven
McEwan’s Lager as McEwan’s Lager Cold – exclusive Tiki, seeding the brand into a handful
to the on-trade. of carefully chosen top Tiki and rum
The 3.6% abv lager is being pitched as a bars throughout the UK from this
“true session lager” and is being relaunched with month.
a new modern cold dispense for quality and The trade’s first opportunity to taste
refreshment, whilst retaining the full flavour of an Seven Tiki came at last month’s
authentic Scottish lager with McEwan’s heritage Rumfest and its sponsorship of
and provenance. McEwan’s Lager Cold gives the ‘Seven Tiki Cocktail
McEwan’s a new clear positioning as a ‘value for Face Off’. Following
money’ brand within the new S&N–Heineken this, the brand will run
portfolio, offering trade customers and consumers a test launch in a
a real alternative choice at a competitive rrp. select number of
To herald the launch of McEwan’s Lager Cold, a outlets with high
new range of branded point of sale support is quality POS and
available for every installation. cocktail menu
placement to support
activity.
Moving into the gold position
Lomond Gold, the award wining beer from VC2 Brands brewing division Traditional
Scottish Ales, has won a national listing within all JD Wetherspoon outlets across
Britain. This is the largest and most adventurous cask beer order to date for TSA.
This national listing was the result of TSA trading with Wetherspoons at a local
level for over a year, where sales have steadily increased, due to the popularity of
its diverse cask ale offering. A strong relationship was forged between the
companies as TSA provided a high quality product that was consistently delivered
on time.
Great apes Boxing clever
Following the rebranding of Vladivar vodka, the brand has revealed a WKD has entered into an
new £1m advertising campaign, which uses humour to promote a exclusive TV programme
quality over quantity drinking message. sponsorship deal with Nuts TV to
The country’s number two on-trade vodka has placed the support Ricky Hatton, IBO Light
moderation message at the heart of its new campaign in an effort to Welterweight World Champion.
promote the new look brand whilst also persuading drinkers to think Ricky Speaks will feature Hatton
carefully about what, and how much they drink. and former talkSPORT radio
The “quality not quantity” campaign is appearing on giant 48 pundit Dom McGuiness in a
sheet billboards across the country, as well as magazines, press, series of six, one hour shows to
online and in outlet point of sale through the Christmas period. be aired live on a weekly basis.
The programmes will feature the
congenial Hatton interviewing
his celebrity friends and
contacts from the world of
sport and entertainment.
WKD will leverage its programme
sponsorship with TV ads filmed exclusively for the series; weekly
competitions to attend the live shows; the chance to pose the
programme’s ‘WKD Question of the Week’ via on-line submissions.
Visitors to the WKD website will also have the opportunity to win a
trip to Las Vegas as part of the brand’s tie in with the chat show.
· 32 · ots · november 2008 · www.55north.com/ots_home.asp
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