14 Oct. 20 - Nov. 2, 2007
Community
www.SanTanSun.com
Super Bowl from Page 1
“She knew of my background, my work history, according to the NFL’s policy, Winfrey says.
education and decided to give me an interview, and I “They want minority- and women-owned
was fortunate enough to land the spot as her director,” businesses in each Super Bowl host city to have the
he says. same opportunity to do business with the NFL and all
Winfrey’s primary duty as director is to coordinate of its affi liates as everyone else,” he explains.
Super Bowl-oriented, community events between now Accordingly, the emerging business program helps
and the big game in February. He spends most of his certifi ed minority- and women-owned businesses get
time planning youth football clinics for boys and girls onto the NFL’s business resource guide list, where
ages 7 to 14 and Special Olympics athletes. Super Bowl contractors are chosen for catering,
In past years, one football clinic would be held for fl owers, security, barricades, transportation and
about 3,200 kids from less affl uent neighborhoods the other services. The emerging business program also
weekend before the Super Bowl. This year Winfrey is provides free workshops for owners of minority- and
doing things differently, providing a 42-city statewide women-owned businesses, to help them grow their
tour and including 20,000 kids, in honor of the NFL businesses once the Super Bowl is over.
Youth Football program’s 20th anniversary. “I often say ‘Super Bowl and beyond’ because we
Winfrey says the clinics, which provide fl ag football- don’t want them to put all their eggs in one basket and
oriented instruction on running, passing and kicking, try to make a bunch of money just on the Super Bowl,”
have an additional benefi t. explains Winfrey. “We want them to be successful,
“We’re also teaching social interaction while even when the Super Bowl is gone.”
enhancing the kids’ skills and their physical Winfrey, whose volunteerism with the MDA,
development as well.” Chandler Jaycees and Arizona Youth Sports recently
Besides the youth football clinics, Winfrey, who earned him a humanitarian award from the Divas of
lives in Hamilton Place, coordinates the curriculum- Distinction, says Arizonans should be excited about
based K-12 program “Super Learning in a Super the Super Bowl.
State,” created by the committee in conjunction with “I think people should feel very proud to be a part
the state department of education. Content focuses of the Super Bowl here in Arizona. The Super Bowl
on character education, literacy, community service Host Committee looks forward to not only a successful
and environmental awareness and also includes Super Bowl but we want to wow people,” Winfrey says.
Photo courtesy Arizona Super Bowl Host Committee
geography lessons where kids guess where Spike, the “We want the NFL to say ‘Boy, Arizona hosted the best
committee’s mascot, is hiding.
NEW JOB: James Winfrey, a Black Hills State University two-time
All-American defensive back and NCAA/CBA offi ciator left his
Super Bowl in 42 years!”
“We’re very excited about it because we get to county job to become the Super Bowl Host Committee community For more information on volunteering at the Super
educate teachers around the state about not only the
outreach director.
Bowl or youth football clinics, or to become a Super
Super Bowl but just the academic program itself,” he Bowl contractor, visit www.azsuperbowl.com.
says. In addition to the clinics and academic program,
Participating schools include Hamilton High School Winfrey also coordinates the Super Bowl Host
Sharon Schnakenburg is a freelance writer who can be reached
in Chandler and San Tan Elementary in Gilbert, among Committee’s emerging business program, which
at Sharon@SanTanSun.com.
others. focuses on women- and minority-owned businesses
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