www.SanTanSun.com
Business
November 3 - 16, 2007 23
“Lexus” of sports nutrition open in S. Chandler
by Sharon Schnakenburg the Mesa policemen and fi refi ghters’ bodybuilding
Sometimes society has double standards: thin is championship, and all emergency services personnel
in for women, yet a sturdy, muscular build is often such as fi refi ghters, policemen, nurses, doctors and
viewed as ideal for a man in his prime. ambulance drivers receive a 15 percent discount on
For many, fi guring out how to reach these and other Max Muscle products.
fi tness goals can be a daunting task. John Maietta “Look at what they do for us – for the community.
and employees of his Southern Chandler business How can we not give something back to them, and
Max Muscle, however, are rising to the challenge by help them stay healthy?”
providing individually tailored sports nutrition and a A percentage of the company’s proceeds also goes
wide range of offerings with a money-back guarantee. toward Project Fit America, which provides exercise
“Everyone’s needs and body types and body shapes equipment and fi tness education to underprivileged
are all different, so you can’t be generic about it. What schools.
one person needs, not everyone needs,” says Maietta, “Our biggest objective is just to get America healthy
a Las Brisas resident who opened the Max Muscle again, especially the youth, get them exercising,”
franchise with wife Karen in November 2006. Maietta explains, adding that nutrition is also vital.
“Everyone’s different. So that’s why we like to use
STSN photo
“Ninety percent of everything is nutrition. If you’re
the philosophy that we’re the Lexus dealership of
PUMPED UP: The Max Muscle family, from left, are Myles Maietta,
Josh Utke, Karen Maietta, John Maietta with Madison Maietta in
not eating right, it doesn’t matter what you’re doing,
sports nutrition, because we really go the extra mile front. your body’s not going to be healthy.”
for customer service.” His family also observes a healthy lifestyle: 11-year-
Accordingly, Max Muscle features an in-store free of charge. You can’t do that anywhere else,” he old daughter Madison enjoys gymnastics while
certifi ed sports nutritionist. explains. “Say you saw a fl avor of chocolate banana 14-year-old son Myles is a member of the Hamilton
“If you came in and had questions about your diet cream pie meal replacement and you wanted to try it High School swim team.
or your workout routine, we always have someone before you bought it, we encourage that.” Meanwhile, Maietta, who has 22 years of restaurant
in there free of charge to answer your questions,” he Customers can also bring back any Max Muscle industry experience, prefers golf, racquetball and
explains. product they’re not fully satisfi ed with, even if it’s working out with weights. A healthy low-fat diet is also
A nutritionist can also assist customers during one- almost completely gone, he says. emphasized at home, along with vitamins and lots of
or two-hour, sit-down consultations for a fee, where “We take it back with no questions asked.” protein during the day.
they work together to develop an in-depth meal plan Something else Maietta says makes his store unique “Everything we preach at Max Muscle we do,
including products sold at the store. is its intentionally small size and carefully chosen absolutely,” he concludes.
Max Muscle’s offerings include protein shakes, inventory, which includes men’s and women’s fi ght Max Muscle is located at 950 E. Pecos Rd., Suite
meal replacement shakes, pre-workout drinks, post- gear and workout clothing under the TapouT, Bia 4, in Chandler. Business hours are 10 a.m. to 8 p.m.
workout drinks, vitamins, collagen proteins, herbs Brazil and Max Muscle labels. Monday through Friday, 9 a.m. to 6 p.m. Saturdays
and pro hormones. “We only carry the products that we’re extremely and noon to 6 p.m. Sundays. Call 480-855-4MAX
Customers new to the scene can relax because confi dent work, either from our sales testing it or from (4629) or visit www.maxmuscle.com.
there’s virtually no risk when purchasing, according customer feedback,” he explains.
to Maietta. Additionally, giving back to the community
Sharon Schnakenburg is a freelance writer who can be reached
“You can come in any time and sample our products is a priority, Maietta says. His business sponsors
at Sharon@SanTanSun.com.
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