48 PACKAgINg, LABELLINg & LOgISTICS
Put your design skills to the challenge of packaging Food packaging waste is
T
o encourage young talents to ecological footprint of each packaging
'a concern' – poll says
present their innovative ideas to the concept.
packaging industry, SCA Packaging has “Product Innovation is key for us”,
T
asteful food packaging is among the
fastest-growing environmental concerns
launched the Design Challenge 2008. says Patrick Verhelst, Marketing Director
for shoppers worldwide with New Zealanders
SCA Packaging has launched a design Europe. “Our aspiration is to design the
most willing to cut back, a poll shows.
competition in which participants from packaging of tomorrow. This is what helps
The Internet-based survey in 48 nations,
across Europe are asked to create a total us succeed with our customers worldwide
by the Nielsen Company, indicated that 40
packaging concept to sell chocolate and across different markets.”
percent of respondents were 'very concerned"
in-store. Participants in the SCA Packaging
by trash from food packaging in November
SCA Packaging has invited the clients Design Challenge 2008 get the chance
2007 against just 31 per cent in the previous
Mars, Carrefour & Nestlé to be part of the to work with industry professionals,
poll in May 2007. "Concern for packaging
jury. to pitch their work to well-established
waste increased more than any other
“We want designers to think beyond designers and to win up to E3000 in cash
environmental concern," Nielsen said of the
the actual package and create a total and an internship at the SCA Packaging
replies by 25 000 people. The survey also
packaging concept that delivers a Innovation Centre in Brussels.
probed attitudes to climate change, air and
unique experience to the consumer,” The Design Challenge will run until
water pollution and pesticides.
explains Mr Wim Wouters, European March 2009. Submissions will be accepted
"While eco-friendly packaging might not
Design Director. until December 5th 2008. p
be the top priority for shoppers today, it's
As a full service packaging provider,
Enter 48 or
certainly a growing priority the food industry
SCA Packaging focuses on innovative
✔
at www.scientistlive.com/efood
cannot ignore," said Patrick Dodd, president
design that takes into account consumer SCA Packaging is based in Diegem,
of the Nielsen Company, Europe.
and industry trends as well as the Belgium. www.scapackaging.com
Retailers such as Wal-Mart, Carrefour or
Tesco are all pushing to cut back.
Half of those surveyed expressed
Product-to-film contact without discolouration
willingness to give up 'convenience packaging'
T
he Cryovac Mirabella package is – for instance boxes to help make food more
a patented packaging concept easily stacked or transported, re-saleable
that allows product-to-film contact containers or plastic packages also used
without discolouration. The product during cooking. But only about 30 per cent
can now reach the level of the tray would abandon packaging meant to keep food
flange that allows a reduction in clean, untouched by other shoppers or, for
tray height of 40 per cent on instance, labels with instructions for cooking
average compared to standard tray and use.
lidding. The survey showed that New Zealanders
It pack composed of a special were most willing to cut back, with more than
film and tray combination running 65 perc ent willing to fore-go convenience
on qualified equipment. Cryovac packaging. People in Finland, Ireland, the
Mirabella DL150 is a fully printable, Czech Republic and Norway were also among
thin, high barrier shrink film those most willing to cut.
featuring perfect sealability and At the other end of the scale, people in
good pack security. This new Thailand and Japan were least willing to give
generation anti-fog film is up any kind of packaging.
specifically designed for qualified Nielsen said urban shoppers in Asia often
tray lidding systems. p Consumer benefits: Value perception of bought fresh food from markets and did not
p Logistics benefits: increased number of meat, saves space in the refrigerator. buy supermarket food packed for a long shelf
packs per shipping crate, reduced Sealed Air Ltd says the Cryovac life. They often prised aesthetics or easily
storage/warehouse requirements, lower Mirabella concept is suited for a wide stored goods.Europeans and North Americans
transportation costs. variety of fresh meat products, were those least prepared to give up
p Retail benefits: more packs on display, specifically beef, pork, veal, lamb and packaging meant to ensure hygiene.
better use of retail space; product to film poultry. p Overall, Nielsen said consumers were
contact delivers bright meat colour on shifting to demand paper, cardboard or glass,
Enter 48A or
✔
at www.scientistlive.com/efood
the shelf reducing wastage through all of which can be recycled. p
discolouration; increased sales by Sealed Air Ltd is based in St Neots,
highlighting the product and not the Cambridgeshire, UK. For more information, visit
packaging. www.sealedair-emea.com www.nielsen.com
www.scientistlive.com
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