INGREDIENTS & ADDITIVES 17
products, pro-biotic/healthy/nutritional products, and fixatives," notes Sun. "Meanwhile, biological preservatives
anti-obesity products (low fat and others). are also finding considerable uptake, since they are
"Partnerships amongst functional beverage generated by antiseptic microorganisms."
manufacturers, pharmaceutical companies, nutrition Consumers' preference for healthy and safe organic
companies, and food additives companies is the right products over conventional foods that are likely to
strategy for the formulation of a product that is healthy, contain lethal pesticides, chemicals, additives and
offers great flavours, and is palatable along with being possible allergens, is significantly driving growth in
affordable," says Paul. the US organic foods market. The market rapidly
strengthens its presence as organic foods such as dairy
Synthetic food preservatives
products, confectionery, snacks, bakery, non-dairy
Meanwhile, rising environmental consciousness and beverages, meat, baby foods and multi-ingredient
safety concerns are driving Chinese consumers to processed foods gain immense popularity and register
increasingly prefer natural food preservatives to synthetic booming sales.
ones. With greater technological advances, natural "Increased occurrence of diseases combined with
preservatives' sales will increase further. a general perception of a healthier lifestyle to include
Chinese Food Preservatives Markets analysis, finds organic products can reduce the development of
that the market earned revenues of $370.0 million in diabetes, particularly in obese people," notes Frost &
2007 and estimates this to reach $829.4 million in 2014. Sullivan Research Associate Sneha Pasricha. "This has
Despite the success of natural preservatives, the food further boosted the sales of organic products."
preservatives market should work toward dispelling Analysis from Frost & Sullivan, Road Map of US Organic
the misapprehensions among consumers regarding Food Markets – An Industry Outlook identifies that several
the benefits and safety issues of synthetic preservatives. multinationals are vying for strong positioning in the US
Negative press has swayed consumer opinion. organic foods market by either offering new organic food
"In many instances, misperceptions persist despite products or by strategically acquiring or partnering with
findings of little or no safety threat from synthetic flourishing major organic brands.
preservatives, when used in small quantities," says Frost & Unlike conventional agriculture, organic farming
Sullivan Research Manager Alina Sun. employs healthy agricultural practices. It uses natural
Consumers are not adequately educated about the fertilisers, such as manure or compost to feed soil and
need for food preservatives. To stimulate market growth, plants instead of chemical fertilisers. As an alternative
companies should invest in promotion campaigns that to insecticides, organic farmers use beneficial insects
include the mass media or seminars to explain the and birds, mating disruption, or traps. Animals for
necessity of food preservatives in food products. organic dairy and meat are raised on organic feed and a
Market participants should also extend these balanced diet in a cleaner and healthier environment.
campaigns to include food producers and other As demand for organics increase, manufacturers are
constituents of the supply chain. Once these campaigns forced to look overseas for raw materials. Increasing
succeed, food processors will be more willing to label volumes of organic fruit, vegetables, grain, seeds, beans
preservatives on their products. and herbs are being procured from other places. This
Currently, the food preservatives market is riding not only increases the final price of the end product, but
the success wave of heat-and-eat foods, which are greatly also raises issues such as food miles.
preferred by urbanites leading increasingly busy lifestyles. The constraints in the supply of organic ingredients
Preservatives not only help retain the food's colour and are a matter of grave concern for the organic food
flavor, but also extend their shelf life by inhibiting the manufacturers, as this can undermine the long-term
activity of microorganisms. stability and growth of this otherwise booming market.
There has been sustained demand from food In order to provide consumers with the best quality of
processing companies for a variety of commonly used organic products, active food processors in the organic
food preservatives including organic, inorganic, and foods market must integrate backward to minimise
biological preservatives. There are also other kinds of supply and quality challenges. It is important to make
preservatives that are used extensively as bactericide to strategic alliances with organic ingredient suppliers
preserve fruits and vegetables. of organic flavours, colours, sweeteners, fibres, dairy
The most frequently used organic preservatives, cultures and others.
benzoates, sorbates, and propionates, are witnessing Additionally, both the food processors and the
impressive demand from international markets, as local ingredient companies can establish long-term alliances
manufacturers have proven their competitiveness. They with the farmers involved in organic farming to ensure
also enjoy a price advantage over their substitutes. regular supply. Well-heeled food processors can also set
"Inorganic preservatives such as nitrites are preferred up their own organic farm fields to address quality issues
for their efficiency in preserving meat from bacterium related to the ingredients. p
clostridium botulinum as well as their ability to impart
a pink, fresh look to cured meat, functioning as colour For more information, visit www.frost.com
www.scientistlive.com
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