2007
In 2007, the release of a new, mainstream EC book called The Diaper-Free
Baby, by Christine Gross-Loh, DiaperFreeBaby’s Publications Manager and
a Mentor, ushered in a year of tremendous media interest. We continue to
be involved with significant stories in print, television, radio and web
media. In August 2007, the Associated Press ran a story with far-reaching
impact. And the media has continued to recognize the pertinence of EC
and include DiaperFreeBaby in reporting focused on the environment and
“green” living.
Christine Gross-Loh’s book brought EC closer to the general public with
her easy-to-read guide to occasional, part-time and full-time approaches to
EC. Early in the year, she was featured on Eco Talkon Air America and she
participated in several online chats. iVillage Live,The NY PostandUp to the
Minuteon CBS all did stories following the release of her book. These media
pieces brought in even more interest, which generated stories from KUTV
CBS in Salt Lake, Fox 29 in San Antonio and ABC News Nightline.
The media focus became increasingly broader. Mainstream parenting web-
site giant Babycenter put together an article and resources which had the
potential to open up EC to a whole new group of parents. We saw positive
television stories from local ABC stations ABC News 7 in San Francisco,
ABC 9 in Syracuse, and ABC News 6 in Philadelphia. For a refreshing change
in focus, Heather Quinlin used a question and answer format to spotlight
DiaperFreeBaby, the organization, on the Discovery Health Channel website.
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The Associated Pressreleased an article on August 27th which created media
interest nearly as great as the buzz in October 2005, when DiaperFreeBaby
and EC were featured in The Boston Globe, The New York Times, and People
Magazine, and on the morning shows on CBS, NBC, and ABC. Interest from
the public and the media was so strong that the DiaperFreeBaby website
crashed until we were able to increase the bandwidth, and our daily website
hits increased to 10,000 a day. The story has run in its original form in more
places than we will ever be able to count.
Many other papers picked up this Associated Presspiece and “localized” it by
including information and quotes from EC’ing parents in that newspaper’s
home area, including the Orange County Registerand the Australian Associ-
ated Press.In addition, stories appeared on local television stations, includ-
ing WLWT in Ohio with Cincinnati Mentor Megan, San Antonio Living in
Texas, and Fox 25 in Boston. The Associated Press piece also sparked inter-
est from media outlets, such as MSNBC, that produced several segments.
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