Storage Cat 08 3/10/08 17:07 Page 42
42 CLOUD COMPUTING
THE BENEFITS OF CLOUD
Cloud Computing tends to mean different things to different people.
Mainly it seems the definition varies depending on the technology
perspective of the commentator
Words: By Steve Toft, Cloud Division Principle EMEA, EMC
2
On that basis, it might be tempting to think that EMC
2
is EMC
2
’s existing business.
coming at the subject from a data storage perspective. In It’s interesting that such requirements are coming to the
part, this is true. In reality however the company is taking a fore not just in the large enterprises but in the small to
much broader view of what Cloud means. medium business sector where the understanding of the
Cloud will encompass a multi-dimensional set of capabilities. importance of good data stewardship is growing significantly.
In one dimension, the services will range from Cloud based In addressing the first sets of requirements EMC
2
have
storage, through to Cloud based compute. At every point on already launched a service branded Mozy. This is a Cloud
the spectrum Cloud will also encompass key aspects of resident PC and Server back-up service that already has 1
security and offer a natural extension to enterprise million customers worldwide with a mix of consumer and
virtualisation techniques. business customers.
In another dimension, Cloud will have relevance from the largest To be successful, the whole Cloud proposition has to pass
of the Global enterprises through to the individual consumer. the obvious tests of technical performance, costs, and deliver
The challenge of course is to identify the key early services tangible benefits beyond offering a like-for-like service at a
required by customers in each of the segments implied by lower price.
the above. This means clear value propositions. In the case of the
In trying to get an understanding of what these services consumer markets for example, Mozy offers a service that
could be, and to get a view of how services in the future need has value around the unlimited volumes available, a very
to evolve, it’s worth thinking about what we are seeing in the sophisticated way of managing data, and a roadmap of that
market today. will in the very near future eliminate device limitations.
In the consumer markets for example we see a number of The real value for the consumer is in security: the absolute
key trends coming together, that when supported in a Cloud guarantee that your information is safe for all time.
environment, will open up opportunities to shape the In the Small Office, Home Office markets, Mozy alone offers
development of internet services and associated commerce levels of data security that, at the price, have simply not
models. Specifically: been available before. Big business levels of security are
• Vast growth in personal data requiring services to offer delivered in a simple way at the right cost for the business.
security and sharing The same will apply to compute as a service and the
• Consumers growing awareness of the value of their digital consumption of applications.
‘signature’ or footprint to third parties In the larger enterprises, we see a more involved picture,
• More discerning choices in supplier driven by trust issues where those enterprises actually start to contribute to the
• Format fatigue, driving customers to seek simplicity in all Cloud as well as consume from the Cloud.
aspects of their digital life Think about an open market for computer and storage,
where spare capacity can be sold and peak demand for
Taken together, we see an immediate need to provide the first resources dynamically scheduled. The enterprise will be able
step of offering a trusted and performant back-up service to to make their own decisions as to where they sit on the
the consumer market. consumer/contributor spectrum.
In the short term, we also see the need to change today’s As we move forward, you can expect to see Mozy growing
model of personal information management where we have a as a brand in the consumer and SoHo markets and a series of
discrete version of our data for every device we have. This incremental service offers that will add value to the
must be altered to one where data is placed at the centre of consumers’ initial investment.
our world and can be accessed from any device at any time, In the enterprise markets, EMC
2
will offer the types of
from any place. infrastructure and services that equip the enterprise with
In the enterprise markets, there is an equal need for back- new ways of supporting their business operations and helping
up at a personal level, which really represents an extension to them to truly realise the benefits of Cloud.
27
2
03
Visit Emulex at Stand 420 for a
03
03
chance to be an instant winner
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80