16 NUTRITION:Layout 1 9/4/08 15:47 Page 1
NUTRITION
Sports nutrition role now key
composition of an athlete for the
to improved performances
determination of an appropriate
weight and composition for the
The role of sports nutritionist is bodies says the 2008 report. sports in which he or she
likely to be one of the key factors ”Every athlete needs adequate participates.
in improvements to all athletes fuel, fluids, and nutrients to “By assessing typical dietary
over the next 10 years. perform at their best. To do this, and supplement intake during
A new report from Birmingham you need a sports nutritionist to training, competition and the off-
Protein bars not
University says that the limits of advise regarding appropriate season, they can then use this
always an instant
strength endurance and speed nutrition needs, educating them assessment to provide appropriate
when it comes to athletic about energy requirements for recommendations for energy and
energy boost
performance are almost at the their sport and the role of food in nutrient intakes for optimal sport
Athletes need to take care highest level they can reach. fuelling the body. performance throughout the year.
when turning to protein bars to The only difference in the future “There is also a key role in The difference can be that
give them a protein boost, says will be the way athletes fuel their assessing the body size and between victory and defeat.”
new research.
Jeff Kotterman, a director of
the National Association of Sports
Leisure centres able to “boost
Nutrition in San Diego has
revealed that the bars may not
turnover” with nutritional products
always work as well as planned. The Aquadrome leisure centre in Commercial Health and Fitness knowledge to educate the
“Adding protein is an attempt Basingstoke is claiming a success Manager at the Aquadrome, says: member in the benefits of
to aid the person that’s trying to in giving above average attention “Ultralife has been such a success investing. Secondly, the member
manipulate their body to selling nutritional products to it story for us because it fills a gap must be able to link the product
composition. This is for someone members. Within in a one year within our member offering. Many or service to benefiting their
who wants to lose body fat and period the centre has managed to of our members are looking to workouts, and finally the
maintain muscle. If you eat too maintain a steady secondary achieve weight loss and we are marketing materials must link to
many carbohydrates, you tend income with the sale specifically of able to offer them both fitness and support the club’s culture
to crave protein.” Ultralife nutritional products. advice and a nutrition formula.” and brand ideals.”
The US research into the true Said Ian Porter: “We have been The centre boasts a 180 station “The Ultralife products also
benefit of protein bars which now surprised at how keen members gym, health suite, children’s gym enabled us to provide a
represent a large section of the are to buy products here at the and three swimming pools. The solution to members citing ‘lack
sports nutrition market concludes club. We’ve put some effort into it Ultralife team visits the Aquadrome of time’ as a reason for poor
that the average person needs and seen there are genuine monthly to offer product tasting diet. The products are low GI,
about 7 grams of protein for benefits for us as a club and for sessions to members. quick to prepare and offer a
every 20 pounds of body weight, the people who use our facilities.” “There are three elements to the safe dietary supplement. This
which roughly equals 50 to 55 The Serco Leisure facility offers success of growing sales,” says advice adds value to the
grams of protein for a 150-pound the full range of Ultralife products Michael Clark, Wellness Director at members’ experience which is
person. For an athlete actively to its members and has found a Ultralife. “Firstly, team members reflected in the success of
trying to build muscle – certainly large market for the weight loss need to buy into the product and product sales and knock-on
weightlifters would be at the top drink SlimShake. Andy Piper, must be provided with the member retention rates.”
of the list – 1 gram of protein per
pound of body weight is a very
Fruit ingredients
beverages for sports recovery, on - the others being: gut health,
generous protein allowance. More
key to sports
said the organisation. immunity and inflammation; and
likely, 0.5 to 0.75 grams protein “While fruit has already mental state and performance.
per pound will do the job if you
recovery products
successfully entered the health, “Although the organisation has
are eating plenty of calories. Fruit extracts could soon be used wellness and functional food been looking into fruit for sports
The best time to eat a protein to develop key ingredients for markets, fruit is underexploited in the performance for several years,
or energy bar is generally not sports recovery products following sports performance and recovery the researchers are only now
during a race or while exercising, a first round of positive scientific nutrition market segment,” it said. getting to the stage where they
Kotterman says. “I recommend findings, say researchers. “Given accelerating food are starting to understand the
bars for serious athletes who Hort Research said that it has megatrends around tasty, mechanism behind how fruit can
need to eat frequently identified properties of fruit that sustainable and exotic, there is influence sports recovery,” said
throughout the day and can’t get may counter the effects of tremendous opportunity for Hort Research’s Karl Crawford.
enough calories in or someone overtraining by promoting immune natural fruit products within the The group has already
who can’t eat a lot at once.” function, preventing inflammation, rapidly growing sports and conducted in vitro and ex vivo
Things to consider when and reducing risk of infection. nutrition market.” studies to understand the benefits
evaluating a protein bar include The findings could form the Sports and performance is one of fruit for promoting immunity
looking for zero transfat and basis for the development of a of the three major fruit research and muscle recovery. Human
minimal vitamins. new category of functional areas that Hort Research focuses clinical trials are also planned.
16 UK LEISURE NEWS March / April 2008 www.ukleisurenews.co.uk
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