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fashion
hooded in
style
WITH the cold creeping in, you’d be forgiven for reaching for the
nearest hoodie or sweater to cosy up in, and with new styles hitting
the stores now, you don’t have to sacrifice style for comfort.
The high street has plenty of eye-catching designs on offer at the
moment, and there are loads of unique and independent brands
in South Wales at the moment. Whether you go for lightweight
zip-ups or full-on heavy duty hoods, a bold hoodie’ll put you
ahead of the pack with minimum effort.
Hidden Labels is a hip online store that offers just this, with
brands such as Blacktooth, Chateau Roux, DTclothes, Eio, Name
Ribbon, Ontour, RVLT, Supremebeing Triko and Velvet Banana.
Starting off as a secret source of fashion, the only way anyone
could purchase from Hidden Labels was via recommendation,
Pink hoodie: £39.99 (JD Sports)
with the company’s owner, Mark, keeping the brands to a select few
to remain exclusive. However, the public recognised a good thing when
they saw it and Hidden Labels developed into a website with customers
from as far afield as London, New York, Miami and Sydney.
Their formula – keeping the quantity of stock low and the style
variations high – makes Hidden Labels the choice for those looking for
something a bit different. LAURA ANDERSON
Hood - Supremebeing, 3 prong hood £65
Cwtch Hoodies - £25.
Available from
Cwtch Bar or online at
www.jolyons.co.uk
Buzz readers get an exclusive 10% discount off any
purchase at www.hiddenlabels.co.uk by quoting ‘BUZZ’
as the discount code at checkout. (offer ends 31.10.08)
BUZZ 24
OCTOBER2008.indd 24 25/9/08 3:19:47 pm
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