FEATURES
“generally speaking, the
quality of life here is superb
so postcodes aside, simply
telling someone you live in
Edinburgh probably makes
you sounds quite posh”
The ladies’ course focuses on deportment and grooming, but
Hermitage Drive, EH10
Right The Whitehouse, Whitehouse Loan, EH9
there’s more to posh than looking pretty and less traditional skills
like colour analysis and body language are also incorporated.
For the boys, there’s an emphasis on gentlemanly pursuits to
Manners maketh man
increase confidence, such as golf and fly-fishing, whilst the
Penny Edge is the proprietor of the Finishing Academy near
corporate courses ensure delegates are the ‘finished’ article
North Berwick and she knows how to polish a rough diamond.
back in the office. She explains: “Our corporate courses hone
“Our residential courses make sure you know what you should
skills which many people already have but need polishing.
say, when you should say it and how. It sounds basic but
We perfect handshaking and anger management as well as
you would be amazed how many people don’t know which
showing people how to check for ‘buying signals’ and interpret
greetings to use, let alone what cutlery or how to behave in
the body language of business. It comes down to treating others
certain social circumstances. People get out of their comfort
as you expect to be treated. The old adage is true, you never get
zone and panic – then good etiquette goes out the window.
a second chance to make a first impression,” adds Penny.
That’s where we can help,” she explains. Based around old
fashioned principles with an everyday relevance, the Finishing Keeping up with the Jones’
Academy runs residential courses for ladies and gentlemen as David Marshall, a business analyst at the ESPC, says statistics
well as the corporate market. could hint that many buyers are looking beyond the traditional
i-on_Edinburgh_34_Oct08.indd 34 26/9/08 13:12:44
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