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p52-53 mystery shopper nov21 18/11/08 16:18 Page 53
ttglive.com
mystery shopper knowledge
This week’s contenders: high street v internet v newspaper advert
TJM Travel Newell’s Travel Barrheadtravel Kwik Travel
Penhalveor East, Penhalveor 2 Green Lane Barrheadtravel.co.uk The Daily Mail
The store was I was served by I selected this This company’s
welcoming and a very polite website as it was advert stood out
the consultant consultant who the brightest as it mentioned
who served me made me feel looking. How- Caribbean cruises.
was enthusiastic. welcome from ever, once I had I contacted a
They questioned me about the outset. Although they put in my travel requirements, representative but I was
my travel needs and tried hard offered a similar package and I had to work to find what I rushed through the sales
to ensure these were met. price as in TJM Travel, the was looking for. I was provided process. They did ask several
The suggested holiday was ex- agent here went to even with a wide selection of poten- questions about my holiday,
plained in detail. I was told greater lengths to explain the tial cruises which could be and suggest a couple of
flights would land in Barbados onboard facilities and enter- sorted by date or price. There options. However, the agent
from where a cruise around tainment. These included a was some information provided did not try to persuade me to
the islands would depart. gym and library, plus all-inclu- about the ship, its facilities be enthusiastic about one in
Extras were mentioned and sive food and drink. I was told and destinations visited, but particular. They also seemed
included cabin upgrades. I was I could fly from Manchester or limited information about distracted by telephone calls
also given a DVD on different Gatwick for the same price. what the price included. The in the background, and were
cruises to take home. Whilst Offered quote, however was within reluctant to give me an exact
the quote was over budget, extras included insurance budget and would have quote. I was given a price
the holiday was all-inclusive. and cabin upgrades. allowed a choice of cabins. range of £3,000-£5,000 instead.
First impressions First impressions First impressions First impressions
a20 a20 a20 a24
Sales process Sales process Sales process Sales process
a20 a20 a24 a24
Product match Product match Product match Product match
a24 a20 a20 a24
Incentive to book Incentive to book Incentive to book Incentive to book
a20 a20 a20 a24
This week’s winner: Newell’s Travel
The service at Kwik Travel was poor and the consultant did not give me their
next
full attention. While the quote through barrheadtravel.co.uk was the best,
week
there wasn’t enough detail about the package. TJM Travel tried hard to
match my requirements and involve me in the sales process, but Chelsea in
Newell’s Travel went a step further and established a real rapport. She offered
Mystery Shopper goes
Chelsea Belson
provided our mystery
a 15-night all-inclusive cruise around the Caribbean with Fred Olsen, departing
to the north-west
shopper with
excellent customer
November 12, 2009. The price for two people, including flights, was £5,000,
services and I would have been willing to stretch my budget to book it.
Could you be the next Master Agent?
Test your knowledge and be entered to win a free stay
at the Secrets or Dreams Resort & Spa of your choice.
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TTGk secrets,dreams strip.indd 1 11/11/08 4:33:07 PM
21.11.2008 53
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