Market Description
Before you are able to carry out any sort of sales or marketing action you
need to identify the market you want to penetrate. A good marketing result
requires thorough market and customer insight.

Sales and Marketing
Sales and marketing are your tools to approach potential customers in
order to rise an interest in your product or service. Whether to run local
newspaper advertisements, direct mails, work out an internet solution, or
attend international trade fairs, is entirely dependent on what you sell and
what customer profile you want to approach.

Practical Organising of your Business
You need to describe the every-day running of your company and also take
into account the cost of arranging and running your business.

Business Development
It is hard to think 3-4 years ahead even before your business is up and
running. It would, however, be an advantage if you at this early stage can
envision the outlines of an even bigger and more interesting company than
the one you start out with.

Budgets
Budgets are the above topics described in economic terms. The more
specific the plans, the easier it becomes to work out budgets. Budgets will
also contribute to the concretizing of the plans and it is ok to go back and
change plans if the budgets prove them unrealistic.

Financing
Financing merely means: “How do I raise the funds that I need to start my
own business?”

This booklet will guide you through all the issues. When finished you will
have produced your own business plan.


Never ending process

The moment you finish writing the business plan it will contain obsolete
information. Every time you retrieve new information in one area it affects
another area in the plan. You therefore have to look at the business plan as
a process. Not as a final statement.

Hopefully the concept of The Dynamic Business plan will be fixed in your
memory. If it does, you will always be alert to the dynamic changes in the
business world. And act upon them.


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