Business development

It can be very difficult to think 3-5 years ahead. Because you are in the
middle of developing ideas concerning your new business.

As a business owner it can help you in your daily and extremely practical
work if you have a vision of the time to come. You will in your daily work
meet problems dealing with government offices, customers that will not
pay, suppliers that deliver the wrong items, staff that doesn't perform well, a
family that wants you more at home, relatives who want to take advantages
of their “rich" cousin or the financial figures show less sales than
anticipated. At these times it is nice to have future plans and visions of
“better times” to grip hold of.

Try to imagine that you board a helicopter. You fly up and look down at this
new business of yours. You think: “How would I like my business to look in
three years?”

Business appearance in one and in three years
In order to start your business you might have had to lower your ambitions
compared to what you have in your thoughts and dreams. Maybe lack of
funds forced you to lower the ambition. But you want to fulfil your ambitions
within three years.

You have to start in a side street with only family as staff. In three years you
want to locate in the high street with five paid employees.
Or instead of having one old van selling 'Freshly caught and filled fish' your
vision is to have a fleet of 20 nice looking vans driving round in the suburbs
of the newly rich areas selling to the busy working housewives.

How is your business in one and in three years?

The product or service in one and in three years
Some business owners have to sell stuff that he actually don't like to sell. It
was the only way to get started.

Maybe the customers want what you are selling but you do not have the
feeling for it. It is a way to earn a decent living. From selling cheap and low
quality computers in big scale you want to sell fewer but more expensive
computers. This should be combined with a high service such as installing
them up in the companies or in private homes.

How is your product or service in one and in three years?


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