WEB SITE .............................................................................................................27
SALES LETTER .....................................................................................................27
E-MAIL.................................................................................................................28
TELEMARKETING.................................................................................................28
ADVERTISEMENT.................................................................................................28
SIGNPOSTING .......................................................................................................29
PRESENTATION FOLDERS.....................................................................................29
RADIO AND TV ....................................................................................................29
TRADE FAIRS .......................................................................................................29
PUBLIC RELATION ...............................................................................................30
RECEPTION AT BUSINESS START..........................................................................30
INFLUENCE ON SALES..........................................................................................30
MARKETING PLAN...............................................................................................31
ORGANISATION OF THE.................................................................................33
COMPANY............................................................................................................33
LEGAL STRUCTURE OF COMPANY........................................................................33
BANK ...................................................................................................................34
ACCOUNTANT......................................................................................................34
ADMINISTRATIVE ROUTINES - PAPER WORK........................................................35
BUSINESS POLICIES..............................................................................................35
STAFF POLICY ......................................................................................................35
INSURANCE..........................................................................................................36
LOCALISATION ....................................................................................................37
BUSINESS PARTNERS /CONSULTANTS ..................................................................37
BUSINESS DEVELOPMENT.............................................................................38
BUSINESS APPEARANCE IN ONE AND IN THREE YEARS ........................................38
THE PRODUCT OR SERVICE IN ONE AND IN THREE YEARS....................................38
CUSTOMERS IN ONE AND IN THREE YEARS ..........................................................39
FINANCIAL FORECAST FOR YEAR THREE AND YEAR FOUR ..................................39
OTHER GOALS WITH YOUR BUSINESS ..................................................................39
BUDGETS .............................................................................................................40
ESTABLISHING BUDGET .......................................................................................41
OPERATING BUDGET............................................................................................44
OPERATING BUDGET – AN EXAMPLE ...................................................................46
CASH FLOW BUDGET ...........................................................................................47
FINANCING .........................................................................................................48
SUFFICIENT CASH ................................................................................................48
PERSONAL RESOURCES........................................................................................49
FAMILIES AND FRIENDS .......................................................................................49
BANKS AND SAVINGS BANKS..............................................................................50
INVESTORS...........................................................................................................50
PUBLIC FUNDING SCHEMES .................................................................................51
SUPPLIERS GIVING CREDITS.................................................................................51




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