Signposting
I you have a restaurant, a shop, a car or other public show possibilities,
these have to be used to its optimum. They will be free of charge and
hopefully attract the customer.
You could also hire a man to carry a sandwich sign showing the way to
your restaurant or to a web site.

Presentation folders
Before the invention of the internet, folders were the main way to present
many products. To day it is quite common to have print out from the
internet, presenting the product or service. Or juts on the business card
stating that all information can be found on the company's web site.
The new business can save at lot of money using the principle of 'all
information to be found on the web'.

Though, some companies - depending on the line of trade - must produce
four coloured presentation folders. If not, the company will not be
recognised as a professional trade partner.

Radio and TV
A powerful media is TV. Depending on the product or service, radio is also
an option. If you buy airtime on television you will reach many people at
one time. The viewer will actually understand/ look at your product. If your
product is one the viewer wants you will get a huge sale here and now. But
it is expensive and a new company very seldom have the kind of money
that is needed to buy air time.

Radio is cheaper. If you have a product meant for the public in the local
area there might a local radio to approach. Local radios can be reachable
for new businesses.

Trade fairs
Sometimes a trade fair is the best place to display ones product or service.
There are many different kinds of trade fairs. There are trade fairs for
computers, garden furniture, bamboo products, convenience food, farmer
equipment, toys and baby products. Each line of trade has probably their
own trade fair. Some trade fairs are national oriented while others are
oriented to the global marked.
On the internet you can find the trade fair that suits you. If you google
“trade fair Malaysia” more than 350 links are shown. Try to google trade
fairs from your country.


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