much information on the customer as possible. The greater knowledge of a
potential customer the better.
To optimise your sale ten fold you could phone the receiver of the sales
letter afterwards.

E-mail
Email as a sales tool must be used with the outmost care.
Spam mail is unacceptable. Email sent to hundreds of strangers shows the
receiver of the email that your company is not a serious one.
You can send a email telling about your company to the ones you have had
some contact with.
On your web site you can make a contact form urging the visitor to sing up
for a free newsletter. It is a cheap and effective way of keeping in touch
with potential customers.

Telemarketing
A telephone is an important marketing tool and is a relatively quick and cost
effective way to approach customers. Whether telemarketing is the right
thing for you depends on what you want to achieve with the telephone call,
your skills as a phoner and aspects of your product/service.
If your product/service is well-known to the customer there is no hindrance
to using the telephone for sales purposes. However, if you are approaching
a new customer or if you are introducing a new product/service, it might be
better to make an appointment first.

Advertisement
There are many places where you can put in an advertisement. It is
normally rather expensive for a new business to use advertisements
because the response is usually poor. One advertisement doesn't make a
response. You have to put in several advertisements before the reader
starts noticing it.
An advertisement can't stand alone so you have to combine it with other
marketing activities.

An advertisement can be put in a national newspaper, the town’s
newspaper or the suburb paper. A telephone book or the town’s official web
site might be a place. Also trade paper, trade magazine and other focused
papers are an option.
Photocopied advertisements to be placed in shops, light posts, cafes and
office buildings is a cheap way to tell about your company.


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