Business letter and logo
To make your communication look professional you should make a
company paper with name, address, web site and other important
information about your company. The business paper can be used for
letters as well as for invoices.
A logo is also a good thing. It gives you a “good feeling” and the right logo
can signal what your company is doing. But on the other hand it is not
essential for the survival of your company.

Business card
Business card is essential. It introduces you to potential customers and it
gives the people a chance to remember you when you have left.

Web site
If just a few of your customers have access to a PC with internet you need
to create your own web site. If the web site is not yet the main
communication tool for your line of business it will be in a few years.

Restaurants, carpenters, consultants, production companies, cleaning
companies all need a web site. It is becoming a routine to check a
company's profile on the web. So make sure yours is presented the best
way.
You could start with a small web site. Maybe just one page with your
business card enlarged on it.

REMEMBER to register your company name as a domain on the internet –
for instance www.YourCompanyName.com. If it is occupied chose another
company name.

Creating your company's web site is an extremely good exercise when
developing your new business. Knowing that many people have the
possibility to look at it forces you to focus hard on what you want to tell the
public about your “new baby” - your company. Making the content of a web
site is a process similar to making a business plan.

Sales Letter
A sales letter to a potential customer must be written a way that catches the
reader’s interest right away.
A sales letter is a powerful and direct way of communication. You are
getting close to your customers thus making a base for sales. Furthermore,
it is a marketing advantage, as you are able to approach potential
customers without your competitors’ knowledge.

Before mailing out sales letters it is important that you have gathered as

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