• Trust - if the customer trusts that you can fix the computer problem
without damaging the financial data
• Efficiency - when it is important that a problem is solved fast - 10 days
are too long time
• Good design - the customer feels he is getting something extra
• Health - you serve fresh and organic meals
• Feelings - you give something original - the customer is precious

What parameters do you have except from price?


Possibilities and threats in the market
Sometimes the market gives a company possibilities it was not aware of.
For instance, the government could make a new law, saying that everybody
has to wear a mask protecting themselves against smog. If you are selling
masks this law gives you a huge selling opportunity.

Also things in the world affect the market. A catastrophe like an explosion in
a chemical factory that pollute a river. Changing fashion trends. More
purchasing power in the society in general might change the market you
are in. For one company these things might be a possibility, for others a
threat.

Always keep an eye on the newspaper, the television, listen to discussions.
Use your common sense. Compare the input you get with the company you
are running. Maybe sometimes you can foresee where the market is going?

You can't change the things that is happening in the market. You can adjust
your company to them.




25
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51