Content

CONTENT...............................................................................................................2
THE DYNAMIC BUSINESS PLAN .....................................................................4
NEVER ENDING PROCESS .......................................................................................5
BUSINESS CONCEPT...........................................................................................7
MISSION STATEMENT.............................................................................................7
ELEVATOR PITCH...................................................................................................8
CUSTOMER BENEFIT ..............................................................................................8
DIFFERENT FROM YOUR COMPETITORS? ...............................................................9
CLEAR GOALS ........................................................................................................9
PERSONAL RESOURCES AND GOALS.........................................................10
WHY DO YOU WANT TO START-UP YOUR OWN BUSINESS?..................................10
FAMILY NETWORK...............................................................................................10
EXPERIENCE ........................................................................................................10
EDUCATION .........................................................................................................11
ECONOMY............................................................................................................11
INTERNAL TRADE NETWORKS.............................................................................11
PRODUCT/SERVICE KNOWLEDGE.........................................................................11
WORK TASKS.......................................................................................................12
WEAK SIDES ........................................................................................................12
THE PRODUCT / SERVICE...............................................................................13
THE EXACT PRODUCT / LINE OF GOODS / SERVICE...............................................13
ESTIMATE OF COSTS............................................................................................14
PRICING ...............................................................................................................15
INTER-CHANGEABILITY .......................................................................................16
SUPPLIER .............................................................................................................16
STOCK..................................................................................................................16
DISTRIBUTION .....................................................................................................17
COMPETITORS......................................................................................................18
POTENTIAL FOR DEVELOPMENT ..........................................................................19
DESCRIPTION OF THE MARKET..................................................................20
WAYS OF RESEARCH............................................................................................20
CONSUMERS ........................................................................................................21
CORPORATE CUSTOMERS ....................................................................................22
REALISTIC NUMBER OF CUSTOMERS....................................................................24
COMPETITIVE PARAMETERS ................................................................................24
POSSIBILITIES AND THREATS IN THE MARKET .....................................................25
SALES AND MARKETING................................................................................26
FAMILY NETWORK...............................................................................................26
NETWORK ............................................................................................................26
BUSINESS LETTER AND LOGO ..............................................................................27
BUSINESS CARD ...................................................................................................27

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