The product / Service

The life nerve in your new business is the product or the service you are
selling. It is therefore important to analyse your service from many angles.
The analyse is used to convince the reader of the business plan - and
yourself that you know all aspect of your product.

You can look at your service or product from at least these angles:

The exact product / line of goods / service
Try specify exactly what you are selling. Many companies have difficulty in
telling the public what they are selling.
If you sell soft drinks or mens shoes it is fairly easy to state the exact
product. But if you want to sell your own developed software or work as a
consultant it sometimes get a bit complicated. What kind of software is it?
Software to optimise work flow, 3D and visual effect or software that
measure ones heart beat - or the rhythm in a music box?

And what kind of consultant? Daily management, logistic, European affairs,
wedding or funeral consultant. You can find many different consultants so
be specific and don't expect others to guess the correct type of consultant.

For example if you are opening a Sports Bar and Cafe you could specify
your product en these categories:
1. Beverage
Soft drinks
Tea & coffee
Alcoholic

2. Food
Menus
A la carte
Snacks

3. Sports effects
Football
Cricket
Other

An IT expert could be selling three products:
• Product 1: A strategy paper stating the pros and cons about online
trade for the specific company and what measures to be taking to
implement a IT strategy.
• Product 2: Implementation of the IT strategy. This means making sure
that the economic system of the company is able to communicate with
the web shop.
• Product 3: Service contract with maximum 4 hours time of respond.

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