News & Views on Media Measurement & Digital Video
Teletrax launches Vision
Guest Feature :
We are thrilled to welcome you to the inaugural
An interview / Q&A
issue of the Teletrax VISION newsletter !
with TIM DALY
Tim Daly is executive vice president
As our newsletter sub-headline states, we Andy Nobbs will talk about the increas-
and chief information officer at ITN
will be bringing you the latest news and ingly complex video production and dis-
Networks (www.itnnetworks.com), a
views on the worlds of media measure- tribution environment, and how if you
national media sales company that
ment and digital video. Additionally, we can maintain control over your content, develops and provides custom-
will provide you with real, in-the-trenches higher return-on-investment will follow. designed national television and mul-
information on the video markets
timedia networks. continued page 5
Teletrax serves – entertainment, news, In Teletrax news, you’ll hear about several
advertising and sports. new client wins, personnel announcements
and marketing activities.
The newsletter will be published three
times per year and distributed via email We hope you find the newsletter content
INDUSTRY page 3
and in hard copy to more than 10,000 of interest and of use in your business
“News & Noteworthy”
senior media and entertainment industry endeavors. If there are any new features,
executives. In each issue, we will feature : topics or areas of interest that you think
we should cover in future issues, please
• Q&A interview with a senior feel free to contact us (marketing@teletrax.tv)
executive from a prominent media and let
TELETRAX NEWS pages 6&7
us know.
and entertainment company • CONTRACT WINS
• Message from Teletrax President
Happy reading !
• OTHER TELETRAX NEWS
• FACTS & FIGURES
Andy Nobbs
• Teletrax news and marketing updates
These days we are all bombarded by
• An industry news and noteworthy
Is it noisy
information : from television’s multi-
data section
enough
plying formats to cell phones, PDAs,
the Internet, and untold other sources.
In this issue, you’ll hear from ITN
Information is king, of course, but the
Networks’ Tim Daly on how the interna- for you?
constant bombardment can sometimes
tional advertising marketplace is changing,
be a little overwhelming.
and how measurement and tracking of president’s message
advertising content will enhance efficiency.
By Andy Nobbs Continue page 4
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