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UPDATES
WHAT’S NEW IN THE SPIRITS WORLD
GLENMO’ PURSUES GLENFIDDICH UNVEILS
PERFECTION LATEST 40 YEAR OLD
The Whisky Creation team RELEASE
has been busy at In memory of renowned
Glenmorangie – and the whisky writer and
company has added another broadcaster Michael
ultra-premium variant to its Jackson, who died last
range, Astar – from the summer aged 65,
Scottish Gaelic for journey. Grant’s has crafted its
This is a single malt whisky new release of the
that has been aged in award-winning
meticulously selected and Glenfiddich Rare
coopered American white Collection 40 Year
oak casks, which have been Old. The company’s
filled for four years with malt master, David
Tennessee whiskey. Stewart, carefully
Glenmorangie Astar is selected five casks – a
bottled at 57.1% abv, does mixture of American
not carry an age statement and European oak –
and has a price tag of £55. and then blended
Initially it is available in these with remnants
selected specialists outlets of the previous
and duty free. Glenfiddich 40 Year
“We believe up to 60% of Old vatting in order to
the flavour of the whisky ensure consistency.
comes from the wood and Bottled at the natural
our quest for the very best strength of 45.4% abv,
wood is unparalleled,” says and available for
head of distilling and whisky around £1,000, the
creation Dr Bill Lumsden. proceeds of the first
“Glenmorangie Astar is the sale will be donated to
result of an incredible the Parkinson’s
journey: the pursuit of Disease Society, a
perfection.” condition Michael
The Astar launch follows news of the company’s Jackson bravely battled
record tally at this year’s International Wine & Spirit Competition. Its whiskies, including for the last 10 years.
the Islay single malt Ardbeg, won a total of 13 medals, with five entries winning the
acclaimed Gold and Silver medals for “Best in Class”.
PERNOD RICARD STRENGTHENS
MANAGEMENT TEAM
The management team of Pernod Ricard has been further
strengthened by the appointment of two deputy managing directors.
Thierry Billot has been named deputy in charge of brands and will be
responsible for the brand owner companies, which determine the 15
strategic brands’ policies. At the same time Michel Bord has been
promoted to deputy in charge of the distribution network. As such his
duties include the organisation and control of the group’s distribution
networks as well as the implementation of brands’ strategies. The
two, who are no strangers to the group – Billot joined in 1986 and
Michel Bord
Billot in 1991 – will work closely together.
Thierry Billot
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