26 bespoke cocktails:Layout 1 21/7/08 13:45 Page 26
BESPOKE COCKTAILS
CLASSIC COCKTAILS WITH A GIN TWIST
Gin in the mix
BEEFEATER DUKE
SINCE PERNOD Ricard sides of the Atlantic and
OF MANCHESTER
bagged the gin Beefeater most recently in Spain, its
following its takeover of ye number one market.
PUNCH
olde Allied Domecq, the Last year saw the launch
company, through its UK- of the Beefeater Gin
based Chivas Brothers, has Symposium, staged in
been working hard to get London’s Nottinghill Gate,
the gin brand back on track. to which the great and
This is particularly so in the the good from the States
US – its core market – were invited.
where past lack of This year the second gin
investment as well as flair symposium was staged in
BEEFEATER BLOODHOUND
has flattened the brand’s Spain. Very appropriate too
performance. Having seen as it’s Beefeater’s second Invented in 1907 in sweet red vermouth
to its packaging which has market – and one where its London, the 6 strawberries
been upgraded into a far image is second to none. Bloodhound is a true Method
more quality and premium Indeed it now the top-selling classic summer recipe. Mash the fruit, shake
affair (it picked up a Gold in white spirit brand there. The Equipment with other ingredients
this year’s Spirits Masters symposium took place in Martini glass and ice. Strain into a
see p37) – the company Barcelona. The day included Cocktail shaker chilled glass. Garnish
then turned its attentions to a fascinating tasting of the Sieve with a slice of
the marketing strategy. different Spanish-produced Ingredients strawberry.
As a result new advertising gins, as well as a talk given 1 part (25ml) Tip
One of the oldest styles of mixed has been rolled out putting by Jared and Anastasia Beefeater gin One egg cup is about
drinks. The name Punch comes Beefeater’s London-based Brown. This looked at 1 part (25ml) dry white 25ml of liquid.
from the Hindustani word heritage squarely on the the history of Spain and vermouth You can also use
“paunch” meaning “five”. map, with due emphasis the juniper berry. All of 1 measure (25ml) raspberries.
Equipment that it is in fact the last which explains why Spain is
Bowl, serving cups or glasses major gin brand to be such an enormous gin
Ingredients produced in the capital. stronghold. The also day
1 & ½ part blackberry-infused Meanwhile, Chivas Bros included a few visits to bars,
Beefeater gin lost no time in engaging the to witness cocktails in the
½ part Beefeater gin mixing fraternity on both making (see p 14). sb
½ part dry white vermouth
½ part sweet red vermouth
THE BEEFEATER RAMOS GIN FIZZ
¼ part cassis
1 part lemon juice Created by Henry C ½ part sugar syrup tall glass filled with
½ part sugar syrup Ramos in the late ½ part lemon juice ice, top with soda and
1 part Prosecco 19th century in New ½ part lime juice garnish with a wheel
Method Orleans. 3 drops orange of lemon.
Stir all ingredients (except Equipment flower water Tip
Prosecco) with ice. Top with Tall glass (optional) To make sugar syrup,
Prosecco and garnish with fruit. Cocktail shaker Method add equal parts of
Tip Ingredients Add all ingredients, warm water and
Punches were designed to be 2 parts Beefeater gin except the soda, into sugar in the shaker.
drunk communally, and are great 1 part double cream the shaker and shake Shake until all the
simple drinks to make in bulk. 1 egg white hard. Pour into the granules dissolve.
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