10-14_sb_jul_Liqueurs MastersTS:Layout 1 21/7/08 13:42 Page 14
THE LIQUEUR MASTERS
ABOUT BELOW ZERO
SITUATED IN the heart of
London’s West End, Below Zero
is the perfect place to cool
down, quite literally too – as it’s
here in Heddon Street that the
Absolut Icebar is open for
business. With its constant
temperature of -5º consumers
are invited to step – well clad in
thermo cloaks – into a world of
ice. The bar is ice, the seats are
ice and the glasses are made of
ice – all made from the water
from Sweden’s River Thorne.
Sitting “snugly” outside this
below-zero experience is the
restaurant and bar lounge – set
over two floors the capacity is
big at 4,000 sq ft. Diners have
the choice of two menus, the à
la carte in the Moose dining
room or the signature grazing
menu – and the bar has a
dazzling array of spirits.
14
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76