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“
Hot snack options offer
coffee shops a unique
point of difference, and
a premium offering for
today’s demanding
market means good
news for profits as a
premium product means
Coffee Plus
a premium price! At the WRVS’s Coffee Plus in York Hospital,
”
Merrychef (www.merrychef.com) has joined
forces with Ginsters to supply the hospital
café with a range of hot takeaway savoury
pastries, wraps, bakes and paninis. In fact,
much as you need and don’t stack the
the project has proved so successful, that the
pastries on display as they will end up
formula is already being rolled out in
looking flat and unappealing. Always
hospitals across the UK.
display products in the paper cases
WRVS staff and volunteers currently run
provided and use the topping bags included
over 500 shops and cafés in 300 UK
in the case to ensure appealing
hospitals. With a typical café serving
presentation.”
between three and four thousand customers
each week, the emphasis is on providing
Premium and authentic
quality food in fast food times.
Pies, quiches and pasties are further
“Prior to the Ginsters launch in York,
examples of good café fayre, and also offer
Coffee Plus had a very limited hot food offer,
outlets the chance to promote their
and order times were slow,” recalls
premium and authentic nature, attributes
Merrychef’s business development manager,
which catch the eye of consumers seeking
Mark Middleton. “Ginsters hot snack range
something substantial and of good quality.
of pasties, slices and savouries has been an
fresh! naturally organic
overnight success. The Merrychef 402S
(www.freshnaturallyorganic.co.uk), the
cooks fresh food to order in seconds, which
award winning organic sandwich and salad
is ideal for hospital staff on short breaks.”
company have announced the launch of a
Lisa Botterill, the York coffee shop
new range of organic pies and quiches.
manager, confirms that the 402S is working
Their Pie In The Sky and Quiche Me Quick
well for her team. “The 402S has really
ranges are targeted at the retail,
improved our queue flow. Anyone ordering
convenience and foodservice markets and
hot food receives a number, and in the time it
are available in two sizes – and include
takes for them to collect the rest of their
individual 285g portion servings.
order and pay at the till, the hot food items
The pie range includes beef, red wine
are ready at the hot counter.”
and mushroom, ratatouille and feta, chorizo
and beans and spicy five bean. The quiches
include roast tomato and feta and an
organic quiche Lorraine, with new
seasonal lines to be introduced
throughout the year, say the company.
The Proper Cornish Food Company is a
handmade pasty manufacturer, and has
expanded into the chilled pre-packed
pasty market with a range of six
premium handmade, chilled pasties and
a premium sausage roll. Their chilled
range is a premium product aimed at
the food conscious consumer eating on
the move, and includes popular fillings
such as Traditional Steak, Fresh
Vegetable and Cheese and Onion, as
Main: Jus Rol premium well as Beef, Peppered Steak and
pork and bacon rolls Chicken and Ham.
Left: Booster bars from "Our range of pre-packed pasties are
Bakehouse. made from the best quality ingredients
www.cafeculturemagazine.co.uk AUGUST 2008 CAFÉ CULTURE 35
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