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TEA
Roberts. “Caterers trying to
meet Corporate Social
Responsibility (CSR) targets will
benefit from specifying London
Tea Company teas for use in their
dining rooms, refectories, restaurants,
cafeterias and bars. Café owners and
Infusions, Green Teas and White Teas –
restaurateurs will benefit from being able
namely A Moment of Calm, Fresh & Fruity,
to offer consumers a Fairtrade alternative,
Revive & Revitalise and Cleanse.
recognised as a major growth area in
reverse
Building on the success Peros has
consumer demand.”
damage to body cells) and is the first
enjoyed with the London Tea Company
At the recent World Tea Expo held in Las
product of its kind to be sweetened with
branded range of Fairtrade and organic
Vegas in the US, Vida Tea’s Sparkling Green
organic Agave Nectar (claimed by Dr.
gourmet teas since they were launched last
Tea was named the best tea in the Green
Mehmet Oz on The Oprah Show as the best
year, the range has now undergone a
Tea Sweetened category. Vida Tea
sugar substitute, as it is organic, unrefined,
substantial make-over. Flavour variations
(www.hibeverages.com and
vegan, chemical and gluten-free).
have been introduced to the six original
www.vidatea.com) is an ultra-premium
Once reserved only for the Royal Rajas
products, and four completely new
sparkling green tea enhanced with vitamins
of India, cafés and retailers can now
selections have been established.
and antioxidants. Offered in three
choose from a range of chai-spiced tea
The range remains exclusive to the food
innovative flavours - Desert Pear Green Tea,
products after the recent launch in the UK
service through Peros, a UK distributor of
Wild Berry Green Tea and Pomegranate
of Go-chai. This premium, all natural
Fairtrade, organic and ethical beverages
Green Tea - it contains no sodium, artificial
concentrate is poured into a cup, heated
and snacks, and is the world’s first
sweeteners, colours, or flavours.
via an espresso machine, before adding the
Fairtrade and organic gourmet tea to be
Instead, each 12 ounce can is packed
customer’s choice of steamed milk,
supplied in pyramid-shaped,
with powerful, antioxidant-rich ingredients
steamed soya or hot water, then served,
biodegradable pouches – a detail which
(EGCG, Grape Seed Extract, Alpha Lipoic
providing convenience for the barista and
extends the ethical appeal of the tea to the
Acid and Coenzyme Q10 that may slow or
premium flavour enjoyment for the
entire product offering, feel Peros.
consumer.
The Peros range of tea blends includes
A special brewing process delivers the
Blackcurrant, Raspberry and Cinnamon (a
traditional multi-layered spice flavours and
Fairtrade blend of berries and spices),
gentle warming sensation expected from
Camomile and lavender (Fairtrade), The
drinking authentic chai, and the distinctive
eminent Earl Grey (a Fairtrade and Organic
layers of flavours (cinnamon, cardamom,
tea which uses high-grade black teas with
ginger, black pepper, cloves, black tea, raw
bergamot orange extracts) and Breakfast in
sugar) offer an exciting addition to a menu
Bohemia (a Fairtrade and organic tea).
of coffees, standard teas and infusions,
Their Green Tropical Detox (a Fairtrade and
claim go-chai.
organic tea) is made from the least harsh
While travelling through India, company
green teas available with added tropical
founder, Martha Benedek recalls that her
flavours.
experience of spicy tea was almost like an
“Combining Fairtrade and organic teas
elixir, soothing away the stress of the day.
in innovative, biodegradable eco-packaging
She also didn’t want to be another silent
fits perfectly with the ethical philosophy of
observer of children in poverty, and vowed
our business,” says Peros director, James
to make a difference. Returning to London,
READER OFFER! The first 20 readers of Café Culture to contact Beyond the Bean will
receive a box of Island Rose Experience Tea (a mix of Green Lime, Orange Fountain, Mummy's Passion, Long
Island Cola, Rum Vanilla and Commonwealth Tradition) and a fabulous silicone Teaspoon. Just email your
name and business address to helen@beyondthebean.com putting A NICE CUP OF TEA AND A SIT DOWN in
the subject line to secure a chance to win these great products.
30 AUGUST 2008 CAFÉ CULTURE
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