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Secrets of success
Many coffees are already viewed
by café customers as being
special, hence the term speciality
coffee. So how do you set about
achieving the same with tea?
Loose leaf tea
Use a good quality, loose tea and allow it
to brew in a teapot - something most
people rarely do at home these days.
Treat the longer brewing time as a
positive. It creates a bit of ceremony and
a chance to relax.
Good quality tea
Whether you are serving loose leaf tea or
teabags, make sure you are serving a
good quality tea as your standard cup.
Things to look out for are a good, distinct
and fresh fragrance, a bright infusion in
the cup, good body (weight in the mouth)
and character (the tea should have a
value and 9.7% in volume according to “Research has shown that consumers
“lively” taste and a flavour, which lasts).
Nielsen figures with healthy lifestyles now are looking for something healthy and
the focus of many consumers. different in the afternoon when previously
Something new
Similarly, Tetley (www.teaexperts.co.uk) they would have had a coffee. Due to its
There is a huge variety of different types
has reacted to this trend with its range of high antioxidant content and the fact that it
of tea and herbal teas available. Create
fruit, herbal and speciality blends including is naturally caffeine free, Redbush fills this
some interest by offering a Chinese
Green Tea and Lemon, Peppermint Punch, gap in the market. We believe that it has
flowering tea, white tea, an exotic herbal
Summer Berry Merry and its very latest – the potential to mimic the phenomenal
blend or an enticing flavour like cranberry
caffeine free Redbush (a naturally sweet growth that we have seen in green tea over
or vanilla.
tea made from the Aspalathus Linearis the past few years,” says Peter Haigh,
herb bush that is found in the Cedarburg brand development manager for Tetley.
Water
Mountains of South Africa.
What’s new?
Ideally your water will be filtered and not
re-boiled. But most importantly, it should
Twinings, a brand synonymous with
be just at the boil so that the water is
speciality teas, has announced the addition
aerated and releases the taste of the tea.
of Traditional English Decaffeinated Tea
Using a kettle for your water for tea will
Envelopes to its range in order to offer a
give a better result and it won’t upset the
convenient and hygienic format, ideal for
pressure on your coffee machine.
self-serve occasions (for a free sample visit
www.twiningsfs.co.uk). The company
Training
report that decaffeinated tea has
If you want to convince your customers
experienced an impressive growth of 16.7%
that your tea is something special, make
over the past two years.
sure you and your staff know how to
recommend them to customers. The best
Left: Tetley’s latest – South African-inspired
(and most enjoyable) way is to have a
Redbush which can be drunk in exactly the
staff tasting and make sure everyone has
same way as traditional black tea, either with
tried them all themselves!
or without milk and with sugar if required.
AUGUST 2008 CAFÉ CULTURE 27
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