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TEA
Top teas
The latest Nielsen figures show that the UK tea market is currently
worth £511 million (up 0.2% in volume terms year on year).
According to the Tea Council 165 million cups are consumed daily.
Tea is big business, and as illustrated here, a high number of new
product launches in this sector means that operators can easily tap
into the power of a big brand, or offer something far more niche.
Brand power Drinks Survey 2007, one in thirteen of all
For many caterers, when it comes to their drinks consumed in the UK is actually
tea offering it’s very important for them to Tetley tea. This fact alone, claim the
offer a big name brand, one that has company, means that it really does make
instant recognition with their customers sense for outlets to stock up on a British
Train operator National Express East
due to the fact that it’s very likely to be a favourite, and when it comes to our
Coast now offers first class travellers the
brand of tea they already drink at home ‘national drink’, few would argue with this
chance to relax in style with afternoon
(according to Mintel, 36% of retail approach.
tea served at their seat for £5.95.
customers always buy the same tea brand). Of course, Tetley is not the only brand.
Tetley, for example, can claim an Its main rival, Typhoo, is another well
impressive 30.8% volume share in retail known tea that is drunk loyally in the home
quarters of the UK population consume
(Nielsen Scantrack, February 2008) and environment, and which is expected to be
food or drink on the go, driven by longer
according to the TNS World Panel National seen on offer out of home too. However,
working hours and increased travel, so
just serving the ‘big names’ is not sufficient
outlets can cater for this via Typhoo’s latest
Typhoo’s fruit
in its own right. Outlets need to let their
On the Go Cup, which features a Typhoo
tea offering in
customers know which brand they stock
teabag foiled packed for freshness and
a countertop
(with every case of Tetley 2x1100s, for
added security in a double walled,
merchandiser.
instance, caterers get a free point of sale
premium branded paper cup. Tea drinkers
item, to help them in their promotion).
simply add hot water, milk and sugar as
Typhoo (www.typhoo.com) also
required.
recommend POS items such as tent cards
or chalkboards, putting a logo and
One stop shop
branding on menus, or simply stocking a
Just as many consumers are looking for tea
front of house catering range on the
that is the same as the cuppa they drink at
counter.
home, an increasing number are seeking
Mornings traditionally offer a huge
something different and needless to say,
opportunity for tea consumption and when
the big brands now have this covered,
you consider one in three cups of tea are
effectively turning them into one stop
drunk at breakfast, it is easy to see why.
shops for a complete foodservice tea
Tea is proven to re-hydrate the body and
solution.
contains theanine, which helps the mind to
Typhoo’s alternative teas include Typhoo
focus, making it the perfect early morning
Decaffeinated, London Fruit & Herb and
drink following a night’s sleep. Whether
Speciality teas, available in packs of 20
you offer afternoon tea or a breakfast
string tag and envelopes, specially
cuppa, combining a cup of tea with a
designed for the foodservice market (free
relevant accompaniment as part of a
merchandising units featuring both Typhoo
package deal can be an easy way to drive
and London Fruit & Herb branding are
sales and boost profits, suggest Typhoo.
available to display the 20 packs). The fruit
Typhoo’s research also shows that three
and herbal sector is growing at 5.9% in
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