LoNdoN PA - CoNfERENCE & HoTEL NEWS 019
Birmingham
The Ricoh Conference and Exhibition Centre The Ricoh Arena also contains 2,000 on-site
in the Midlands parking spaces and is very close to junction
The £113 million International Events Centre (IEC) three of the M6 as well as near many major
at the Ricoh Arena in Coventry has launched a motorway links, therefore making it accessible
major push to land more international business to 75 per cent of England’s population within
for its exhibition and banqueting operation. a two-hour drive.
The IEC is a 15,000 square metre purpose-built, email: events@ricoharena.com
state-of-the-art conference and exhibition www.ricoharena.com
centre offering modern conference, exhibition,
banqueting and hotel facilities within the The sound-proofed column-free 6,000sqm Jaguar
same site. Exhibition Hall can be divided into 4,000sqm
and 2,000sqm and the 1,000sqm Yorkshire Bank
There are a range of rooms and suites which Lounge can be split into three areas. In addition
have capacities ranging from 10 to 5,000 there are also more than 50 suites, lounges and
delegates. The main E.ON Lounge seats up executive boxes. Trade shows and dinners which
to 1,000 diners in one uninterrupted room and were previously held in London or Birmingham
overlooks the Coventry City football pitch. It is have been attracted here because of the high
the largest column free space in the Midlands. standard of the facilities.
conference centre which is adjacent to the
museum can easily accommodate conferences
seating up to 600 delegates. Facilities include 16
air-conditioned and fully equipped conference
and meeting rooms, lecture rooms and an
executive boardroom.
An additional highlight are the outdoor motorised
team-building activities which include a Land
Rover 4x4 Off-Road Experience as well as Go-
Karting. The conference team will be pleased to
Heritage Motor Museum Conference Centre, the world’s finest collection of historic show you why the facilities were voted winners
Gaydon, Warwickshire British cars. in a regional category at the Business Tourism of
The Heritage Motor Museum reopened last the Year awards in 2007.
May following a Lottery funded £1.7 million The museum is set in 65 acres of beautiful www.heritage-motor-centre.co.uk/
redevelopment of the museum which contains countryside and the modern Art Deco styled sectionpages/conferences_index.html
Serviced apartment survey results unveiled
According to a new survey conducted amongst Benefits of serviced apartments Most popular European destination
travel management companies and sponsored versus hotels: for business travellers:
by Frasers Hospitality and Utell Hotels & Resorts, More spacious (22%) Paris (41%)
there has been a nearly 75% rise in enquiries Kitchen facilities (22%)
about serviced apartments from corporate Privacy and independence (21%) Visitor profile:
travel bookers. The survey shows that top factors Home comforts (18%) 33% single female business traveller
motivating choice of accommodation were Space to entertain (17%) 39% single male business traveller
unsurprisingly location and cost.
Specific choice of accommodation Average length of stay:
Key findings: is influenced by: 4 nights to 2 weeks
Suitability of accommodation is influenced by: Most suited to needs (41%)
Location (33%) Best suited to long stays (32%) www.fraserhospitality.com
Cost (18%) Cost effectiveness (21%)
Star rating (14%)
PA MAGAZINE - SPRING 08
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