4-7 market ttgk cruise 25/1/08 09:52 Page 5
og
rvey
Where
do your
cruise
clients
want
to go?
Caribbean 82%
Mediterranean 78%
Scandinavia, fjords, Baltic 47%
ROB GILL looks at the
Alaska, Hawaii, North America 23%
Central & Eastern Europe 20%
findings and gazes
Transatlantic 18% into the cruise
Round the world 13%
crystal ball for 2008
Indian Ocean 7%
South America 7%
The Caribbean tops polls between different types of clients and cruise lines
as most popular destination from several hundred pounds to several thousand.
A broad average price from the survey is between
Australia, South Pacific 6%
Finding availability £1,200 and £2,000 per person.
on cruises is generally Sightseeing tours are easily the number one
Asia 2%
not a problem for activity or excursion requested by customers.
most destinations
although a few agents
say Far East itineraries can be a struggle. NAVIGATING TROUBLED WATERS
The biggest reason why holidaymakers choose a Common preconceptions from customers include
cruise is because it gives them the chance to visit concerns about the ships being “full of old people”
multiple destinations in one trip. The second most and “too stuffy” with strict dress codes. There
popular selling point is good value for money. are also worries about cruising being expensive,
Coming in a distant third is the chance to take part passengers getting seasick and compulsory
in a wide range of activities. onboard tipping.
Prices paid by customers range enormously One agent says: “Customers who have
TTG Knowledge CRUISE January 2008 5
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