What happened in Red
Squirrel in 2008?
We’ve implemented a leading edge
Enterprise 2.0 system.
This delivered:
• Improved efficiencies in Creative Services
• Improved functionality and quality of content
• Standards raised for both images and copy
System solution provided by
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W
• All images migrated in from legacy systems
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a
and new taxonomy added
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a
• New images added to improve our range of
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images available for web and brochure
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• System rolled out for Product
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n
• Text inputted from legacy systems and sent
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out to Florida and Caribbean hoteliers to date
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S
• Hoteliers educated with the new system
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• New brochure production tool in place with all
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e
2009 brochures completed in Squirrel
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• Link made to the web, so that hotels are no
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longer manually updated on our website
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photography • copywriting • due diligence • design • brochure production
Any questions please call the Creative Services team
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