What is Red Squirrel?
• Creative Services Team
• Stores content
• Ensures consistency
across sales channels
What does Red Squirrel do? • Collates content
• Manages content
• Publishes content
2008
• Virgin Holidays fi rst
Content Management
System
• Images imported
• Text verifi ed
INTEGRATED
• Content available around
SYSTEM
the business and
externaly
• Linked to the website
Next year and beyond
• Phase 1.5 - greater web
integration & automated
brochure production
• Phase 2 - integration
with Travelbox
• QA
ABTA N o .V2043
ABTA N o .V2043
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