IT RESELLER – JUNE 2008
Worth the paper it’s printed on?
There
can be no doubt number of people saying no to a paper
that paper has receipt for environmental reasons when
played an invaluable buying items in the high street shop. It
role in domestic and business life for centuries. seems that despite the apparent increase
However, as the environmental fanfare is in confidence regarding shopping online
trumpeted ever louder, people are being and the willingness to sign electronically for
encouraged to rely on it less and less; and deliveries, consumers still continue to feel
rightly so. After all, just how many emails do vulnerable without a paper receipt that they
we really need to print out when they can so can file away and put their hands on at any
easily be stored electronically moment as proof of purchase.
for future retrieval? And what of
receipts? More consumers than As Richard Murphy, business development
ever are opting to shop online in manager at Zebra Technologies, has
preference to taking an expensive stressed, without a receipt we can’t return
trip into the high street (consider items to the shop or confirm we own the
rising fuel costs and parking item, but this receipt can just as easily be
fees); and with this activity comes held electronically. “We need a change of
the benefit of having an electronic mindset to move away from filing away,
receipt for their retention. Then, ignoring and wasting reams of paper,” he
when the goods arrive, the said. One of the most effective solutions
courier’s handheld terminal is would seem to be more businesses offering
likely to have a signature capture a range of convincing receipt options that
facility to confirm proof of delivery steer clear of print outs. And the good
with no paper in sight. news is that in the not too distant future the
technology will be in place for businesses
Amazingly however, nearly 50 to offer receipts on text message, and
per cent of people still expect receipts sent by email will become more
a paper receipt for proof of purchase when refined. Hopefully, the more all-pervasive
items are ordered over the phone or Internet, these paperless alternatives become the
according to recent research carried out by more chance there is of consumers taking
Zebra Technologies. This is despite a rise in the that all-important attitude shift.
Ed Holden
Editor »
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