automatic
point of
data capture
sale
VIEW
View
INTER
from the top
Where are the main sweet spots for resellers within the Auto ID space and what are the
current concerns that prevail? IT Reseller spoke with Francesco Montanari, general
manager for Datalogic Mobile Computers, for his take on the sector’s current hot topics.
he market for handheld data proven. Nevertheless, Datalogic’s Self-scanning
T
capture terminals in the Francesco Montanari emphasises that In addition, Montanari points out that
main markets Datalogic key vendors, including Datalogic, are the Auto ID market has seen client
serves – in-store retail, continually increasing and improving server and web-based applications
warehousing and field the scope and functionality of their become increasingly in demand. He
mobility – have been well established solutions. However, Montanari believes also observes that applications for self-
for the past few years, and the cost- that the days of the fully dedicated scanning at the checkout – such as
and time-saving benefits are well- automatic data capture solution is Datalogic’s own Shopevolution – are
coming to an end. “The Auto ID becoming increasingly popular among
industry is heading increasingly many of the big retailers. “These are
towards what could be described as great applications, with all the
the ‘all-in-one’ solution,” he said. additional marketing tools that can be
“Terminals on the market are becoming connected to them; such as those for
more and more powerful, and the dedicated promotion and so on,” he
challenge is to squeeze every possible said. “And as this type of solution
technology into them; including 2D becomes more and more prevalent, I
laser imager, RFID, HF, UHF and so think you will see all the key players in
on. Also, more common Auto ID the Auto ID market looking to get a
wireless Standards will become more slice of this market. These types of
firmly established in the near future.” application are really starting to boom
now, at least in Europe.”
Francesco Montanari: “… because the more
lucrative margins are becoming tougher to
With particular regard to the modern
achieve, it is very important that the vendor
warehouse – which Montanari cites
or distributor now needs to work more
closely than ever with channel partners;
as still being the largest market
making sure that every single lead is passed segment for mobile computing
to the reseller and being ready and willing to
support the reseller in every project as and
vendors and their resellers – the
when required.” biggest recent revolution he has
witnessed in this environment has >>
22 IT RESELLER – JUNE 2008
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