who is
Srixon????????

by Eric Mueller
Srixon is part of SRI Sports a 600MM plus golf equipment
manufacturer, making it one of the largest in the world. Recently,
SRI Sports acquired Cleveland Golf. Cleveland Golf is a great
complementary brand with a strategy that targets the performance
seeking golfer. SRI Sports is the number one golf club manufacturer,
and one of the two biggest golf ball manufacturers in the world’s
second largest golf market.
SRI has been making golf balls for over 75 years, and the golf balls
have won 82 PGA Tour events and seven major championships
since 1989. In addition, Srixon the number two selling premium
ball in the 1990s. Today, SRI is one of the leaders in golf patents
with over 550 patents.
As influential as
Srixon technology
Publisher’s note: Throughout the
has been in golf balls,
season when you find lost Iowa Golf
their contributions to
logo Srixons on (or around) your
golf club technology
favorite course, you can probably
are even more
thank me. Chances are at one point,
significant. In fact,
that ball was mine. But don’t worry.
Srixon pioneered
I have more. Lots more. We’re proud
the discovery of the
that Srixon is the official golf ball
science that allows
of Iowa Golf magazine and look
high COR drivers
forward to playing and sharing these
to exist, and began
exceptional balls with our friends,
development as far
clients and playing partners. I asked
back as the 1980s
Eric Mueller, Srixon Sports USA,
with the “Yamaguchi”
Senior Advisory Rep (Iowa and
patent. Companies
northwest Illinois) to let us know
had to license this
a little more about Srixon and the
technology from
company and technology behind
Srixon, or use
the ball (and clubs, and bags, etc.)
the concepts as a
that more and more amateurs and
foundation for their
Tour professionals are playing with
own technology. fitting. Ball and clubs can no longer be looked at independently
great success. Enjoy his report ... and
We have moved into of one another. In order to make great golf balls, a company truly
enjoy, even more, the Iowa Golf logo
an era of increased needs to understand the science of making golf clubs. Similarly,
Srixons I leave for you in the rough...
specialization in order to make great golf clubs, a company truly needs to
and water...and woods ... etc.
with respect to understand the science of making golf balls.
customization and There are many elements in the flight of a golf ball including
50 Iowa Golf

SPRING 2008
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