A Stroke of Genius
L
aunched last year by president and CEO of Golf Solutions Fred Oster, vice president of sales for Golf Solutions of Iowa
of Iowa, Arendt is scoring accolades from Iowa golf courses recognizes the reality of golf course priorities, “Many courses would
with his free score boards. love to have a scoreboard, but there are so many things on the list
In fact, as a nearly two-year- that have greater precedence on their budgets.”
old company, Arendt — an avid Matthias admits without the sponsorship he might
golfer who merged his business not have installed the scoreboards if there were costs
sense with his passion — says it’s associated with the product.
not always been easy to get a golf
courses’ attention, even when
Locally Produced,
the product is free.
100 Percent Backed
“Golf courses can get a high-
quality scoreboard that enhances Manufactured in Grinnell, Iowa, the scoreboards are
their courses installed at no durable, attractive and custom engineered.
charge … and it can actually “We believe in doing it right,” says Arendt
turn bottom-line results,” he says. who insures and maintains the boards and
Ankeny’s Briarwood Golf Club installed will replace anything if it looks wrong. His
a 13-by-24-foot, fi ve-panel scoring and aluminum-framed structures are built to
message board from Golf Solutions of Iowa withstand beating sun, high winds and the
last year as a way to organized tournaments angry clubbing of disgruntled golfers.
and provided a well-displayed location for Since most courses are a beautiful
bragging rights. sanctum, he insists the scoreboards maintain
The response from golfers was immediate that pristine, natural appearance and fi t in
evidence for Matt Matthias, COO of seamlessly with the landscape.
Newman Golf which owns Briarwood “We work closely with the golf courses
and two other Midwest courses that to place the signs in a way that doesn’t impede on
they were on to something. the beauty of the course,” says Arendt, “They are
It’s become a lucrative replacement installed in a conspicuous place with high traffi c;
to the alternative — a paper posting clubhouse patios or areas outside pro shops seem
of golf scores stapled to a wall and the to work best.”
word is spreading. Arendt’s tested every aspect, from the fade-
Golf Solutions of Iowa has installed resistance of the canopy right down to the quality
nearly 20 on Iowa courses to date. of dry erase marker ink. Through rain, sun and
morning dew weeklong tournaments can
Sponsorship
keep scores up to compare without fading
or running.
It’s been a hands-off experience for Matthias Customizing the scoreboards provided
since Golf Solutions of Iowa does all the work. greater fl exibility to golf courses. A center
Paid for through advertisements, Arendt and message board allows them to post events
his team secure all the sponsors and advertising and information for players. The board
contracts. also features a rotating function to change
Purchasing exclusive space on the boards, the direction of the posted information.
local businesses who advertise play a visible This year the company added vinyl
role at community courses. Golf Solutions of clings with preprinted player names to
Iowa will also partner with the course to offer a free round of golf make listing leagues even more effi cient. Depending on the team,
with a paid advertisement. course managers can smooth on the coordinating player clings for
consistent foursomes.
SPRING 2008
Iowa Golf 45
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