CHAMP Spikes Takes Pink
on the Links Global in 2008
eBay Auction and Additional
Tournaments will Benefit Breast
Cancer research Foundation
CHAMP Spikes announced plans to expand its highly
successful Pink on the Links™ program for 2008 by adding an
eBay charity auction and increasing player participation with the
addition of international and national Tours. CHAMP created
Pink on the Links in 2007 as a way to raise funds for breast cancer
research. CHAMP donated money to the Breast Cancer Research
Foundation (BCRF) on behalf of PGA and LPGA Tour players
that wore CHAMP’s commemorative pink and white spikes
during Mother’s Day weekend tournaments, The PLAYERS
Championship at TPC Sawgrass and the Michelob Ultra Classic Tec® and ECCO golf shoes; the CHAMP TRI-LOK® system, which
at Kingsmill. fi ts shoes by Foot Joy® and Adidas®; as well as the most complete
The program was so successful in its inaugural year that line of innovative spikes in the world, including the new CHAMP
CHAMP expanded the 2008 program to have a greater impact. Scorpion STINGER™ spikes, CHAMP ScorpionSpike®; and
Following the Mother’s Day tournaments, CHAMP and eBay will CHAMP TRAC™ spikes.
auction off autographed golf memorabilia for collectors of all ages
including tournament worn shoes by top PGA and LPGA golfers.
Lily’s of Beverly Hills —
Memorabilia will be exclusive to Pink on the Links and the auction
will feature items from all of the professional tournaments held
A new Look for a
during Mother’s Day weekend. All proceeds will benefi t the BCRF.
The auction will start immediately after the tournaments on May
Classic Brand
11 and run through May 21. A link to the site can be found at www. As women assert their position in the golf world — both on the pro
champspikes.com or directly at
stores.ebay.com/pinkonthelinks. circuit, as well as at their local country club — the look of women’s
Additionally, CHAMP will open the Pink on the Links program golf wear is taking a new direction. Rather than focusing solely on
to the Champions, European PGA, European Ladies and Duramed traditional golf looks, The LBH Group, Ltd. realized the importance
Futures Tours. CHAMP will make a donation to the BCRF on of providing women
behalf of each player who wears the special pink and white spikes with golf wear that
during the Mother’s Day week events. appeals to their fashion
“Our main goal with Pink on the Links is to raise awareness and sense. Gone are the
funds for breast cancer research,” said Harris MacNeill, President of days of neutral-toned,
CHAMP. “This disease strikes so many women. We hope all golfers conservative looks that
choose to support the fi ght. We want to capitalize on the success of once dominated the
our inaugural year and have players on every major tour wearing industry. Golf wear is
the pink and white spikes in 2008.” now embracing the
growing population of
About Macneill Engineering and
stylish female golfers.
CHAMP Spikes
Last fall The LBH
CHAMP is a division of MacNeill Engineering Worldwide, Group, the 35-year
which has been designing and manufacturing athletic footwear old manufacturer of
components since 1931. The company has been a pioneer in cleat vibrant golf and tennis
technology since it introduced the world’s fi rst locking spike: apparel, launched a
SURE-LOK. Since then, MacNeill Engineering has grown to be the new look and logo for
world leader in the sport cleat industry with revolutionary offerings Lily’s of Beverly Hills,
which include the CHAMP Q-LOK System®, used in all Nike®, Hi- its woman’s golf wear
SPRING 2008
Iowa Golf 71
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