Contents 3
CONTENTS Vol. 1 Number 02
Supply Chain Europe gives its readers in-depth news and views on the ideas
and solutions that are helping European businesses improve their supply chains.

Guest Editorial Supply Chain Visibility
5 Automotive Logistics Struggles with 22 From Mass Customization to
Price Pressures and Capacity Mass Confusion
Constraints Razat Gaurav
Richard Butler In this article, the author explains why the growing
Car makers’ focus on low purchase costs is trend towards mass customization heightens
SPECIAL FOCUS:
leading to a shortage of car-transporting capacity the challenges for logistics and transportation
in Europe, according to senior logistics figures in the professionals.
The Retail Sector
automotive industry. 28 The supply chain efficiencies that create
corporate competitive edge and commercial
success also deliver customer satisfaction
Retail Focus and environmental good health.
Outsourcing 28 Meeting the Supply Chain Needs of the
12 Ten Post-RFP Steps for Successful Fashion Retail Sector
Logistics Outsourcing Sam Jackson
Iain Prince and Michael Coe Fashion retailing places its own special demands
This paper sets out ten key steps that have been on the supply chain. Now, more than ever, it must
developed to take a preferred 3PL from initial RFP be responsive and flexible, while at the same time
selection through to a successful, steady operation being precise and accurate.
and commercially beneficial environment for both the
client and 3PL.
Last Word
35 Haven’t You Heard?
Supply Chain Visibility Marcel Kars and Rob Wainright
16 A Piece of the Action: Cashing in on Why are the UK’s top retailers so slow to adopt
Supply Chain Visibility voice technologies?
Ryan Kraudel
This article demonstrates how one of the top
electronics manufacturers in the world is
enhancing supply chain visibility for the company’s Regulars
most strategic and profitable business line. 6 News and Analysis
31 Events Calendar
32 Web Showcase 5 20
Manufacturing
20 Manufacturing in China: Operational
Dilemma or Commercial Opportunity for
•
•
European Companies? •
John Walters
•
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Instead of viewing Far East manufacturing strengths
es
merely as an unstoppable threat, why not combine 12 22
them with intrinsic European skills to create
innovative product solutions at costs acceptable to
world markets?
16 28
June 2007 Supply Chain Europe
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