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G2E 2008 REVIEW
course work with our RFID
chips which can’t be used
with a metal chip tray."
Terry was upbeat about
the show's visitors, too,
adding: "I think the show’s
been less well attended, but
the people that are here are
Terry Clarke and Giorgio Abbiati at G2E
decision makers. We had a
client here who usually
comes with 15 people, he
arrived with just two – but
they were the right people."
Another of the show's real
high points came from
CashCode – or as they are
now known, Crane Payment
Solutions, with CashCode
operating as one of their
brands. The company has launched what appears to stated that if it had only been a one-day event they
be an excellent, well thought out and targeted bill could have gone home happy. He told Casino
validator that is usable around the world. One International: "This has been our best-ever G2E show.
validator no matter what the currency, the operating We’ve been so pleased with the response, the
voltage – is it too good to be true? No! As Crane enquiries, the repeat business… It’s been really great.
Payment Solutions' Denis Antunes explains: "We We’ve increased the size of our stand for next year,
spent a lot of time talking to our customers, asking and based on the support and business we’ve
what features they want that are not available on the generated already that’s the right thing to do.
market already, and now we think we have that "We have a large number of concrete orders in, not
product – it’s called CashCode One, and this [G2E] is just for wheels, but for Billboard displays as well. It’s
its official launch. It’s called One because we believe the kind of business we might expect at ICE, but not
it has true universality; it supports all different here – if we can repeat this at ICE we’ll be very
currencies and protocols, and even different happy!
operating voltages, on one device – you just have to "Our customers love our commitment to the
change the software to put it into a new country. products, they love the product, they love our
"In terms of software it’s very simple – it’s just a experience, solidity, certainty and they know exactly
standard memory chip, which we have trademarked where they stand with us. We have a great
as BlueChip. It comes from the factory preinstalled, relationship with our customers."
and any time an operator or OEM wants to change, LVGI has changed an awful lot since we first
they simply program the memory stick and put it in encountered them here a few years ago – and their
the machine. What’s unique about it is that you don’t product has developed beyond recognition in
need to bring a laptop and flash the new info into the incredible speed, too. The software provider was
hardware on the floor, or have a hand-held device showing superb solutions for operators looking to
where you do the same thing. In terms of getting the give the customer the best experience they can.
information on to the stick, you download it on to Beverage on demand is one part of the package,
your computer, and we have a programmer station where players can order a drink through the slot
which is also brand new and we’re showing it here for machine they're playing and have it brought right to
the first time. It’s a multi-stick programmer, which them. But there's a lot more to it than that, as John
allows you to program 18 memory sticks at once. But Berkley told us: "We’ve got a complete in-room
you can mix what you do, so you could do six in the solution, we’ve got solutions for the gaming floor that
Euro currency and 12 into US dollars, or any mix we can deliver through PlayerVision, picture in
really. You can also put multiple loads per stick, so picture overlay in existing video machines, via IGT’s
you might want to update 100 machines with one sb service window and a lot more – and it’s all the
stick. For a technician, that makes life simpler – put it same software suite, which is also running on
in the validator, power the validator on and within 3 handheld devices. All of these points converge into
seconds, it’s flashed, and that’s for both currency and the same back-end, which allows you to utilise things
firmware changes. You then take the stick to the next like beverage on demand, and this can be used in the
machine, and so on." oldest machines still operating on the casino floor.
It's a very bold move by the company, and it's one With beverage on demand, if a player orders a drink,
that Casino International believes will pay off in no then takes their card out of the machine and moves
uncertain terms. to another machine, their server knows where they’ve
Roulette wheel specialists Cammegh had an gone so the drink will go to the right location.
absolutely storming show – and Andrew Cammegh "We’re showing beverage on demand here, and
42 DECEMBER 2008
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