p34-46 G2E 2008 2/12/08 09:51 Page 36
G2E 2008 REVIEW
Novo Unity I platform and displayed on the Novo- and will continue to do a great job, but we wanted to
Vision Slant Top II cabinet and on the innovative increase our presence at G2E because we feel there’s
Novo Bar (bar top console) also received a lot of a good market for two of our products: the eight-
attention. Novo TouchBet Live-Roulette, Novo Multi- station or ten-station Roulette, and the new Sic-Bo
Roulette, Novo TouchBet Live-Blackjack and Novo we’re introducing.
TouchBet Live-Sic Bo all featured extremely strongly. "We’re also introducing a new Player Information
The company's reputation grows with each Display [PID], hooked up live to the Roulette or the
installation of their money-spinning multiplayers, and tumbling dice game, showing the history of the game
G2E Las Vegas will only boost their profile further. which the players love. It's a great product for
Aristocrat brought their excellent Viridian cabinet 'numbers players', people who have a little bit of
to G2E, and alongside it stood their new Viridian superstition in them, who believe in lucky numbers
RFX stepper, which, judging by the effort they put in for example."
to promoting it, could be something special. It's a The PID product is very attractive, and certainly
three- or five-reel mechanical reel slot machine catches the eye from distance – but the core product
which boasts touchscreen interactive bonusing and of Interblock is most certainly Roulette, and Marty is
great quality audio. Mechanical reels have enjoyed a well aware of that. "We’ve had a lot of positive
new lease of life in the last two years, and Viridian reaction to our Roulette because it’s great looking, it’s
RFX should do well on the back of that, not least clean, it’s simple, it’s a nice looking Roulette.
because it looks like a great product. "The US market place is just getting started with
Also of note on the Aristocrat stand was their Jaws automated Roulette, we’re just establishing it; this
jackpot link, a great-looking piece of licensing which product is doing
incorporates the movie's classic theme music, film extremely well, it’s been
footage and universally-recognised symbols to create in the market place for a
a slot experience that will be admired, recognised few years so people know
and enjoyed all over the world. it."
Octavian, fresh from the capital injection raised Bally Technologies had
after their reverse takeover which will allow them to an enormous space at
enter the US market, displayed a broad portfolio of G2E, as we have come to
products to appeal to all markets. Octavian EasyStart expect – and of course,
is their entry-level casino system, and Octavian e2e their product was very,
GMS is an 'end to end' tables to slots solution, both very good indeed. Their
designed to help casinos run at maximum efficiency stand boasted 50 per
and enjoy a back-end that will assist in improved cent more games than
marketing, loyalty and business intelligence. For last year, and an eye on
modern casinos, utilizing tools like this is the only their Networked Floor of
way forward – understanding the customer is vital, the Future Command and
and helping operators large and small achieve this is Control Center solution,
a huge part of what Octavian does. with live demos available
Interblock had a large stand, and though North for visitors.
America is yet to enjoy the wonderful organic range Making its debut at
of G4 automated gaming product, the G3 line is G2E was the Blazing 7s
winning plaudits in what seems to be a growing Multi-Slot Reel Slot, which Ballys says is one of the
market for the company. Not exhibiting with their industry's first multi-game steppers, with three games
partner company Aristocrat, on their own stand, for players to choose from.
Casino International met Marty Glazman, General The much-admired GameMaker platform also had
Manager Sales Operations for North and South a new addition, the Super Progressive Suite, and the
America. He explained: “Interblock has been GameMaker HD Scheduler, plus a new version of the
represented here by Aristocrat, and they have done
36 DECEMBER 2008
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