Molly “Molona” Robbins
Through her businesses Robbins get photos of all the beautiful contestants wearing the shirts. The
initiated her first annual charity fashion Newport Beach Festival, the MTV Latino Awards, The Tri City
event in June 2008. The event named Pageant and other big events are a great way to participate and get
Piensa Más Allá or Think Beyond, involved while promoting your company and sending out your prod-
took place in San Francisco and was a ucts all over the world. Robbins advises getting involved with
celebrity studded evening celebrating celebrities, bands, and strategic product placement as excellent ways
creative expression, fashion and culture to get the word out about your product or company. She is also
with all proceeds going to the Palomita exploring the use of social networking sites like My Space to reach
Education Fund. Over 200 VIP’s of the youth market.
the Latino community were in atten- Robbins’ business continues to evolve, and the process is ongo-
dance including artists, entertainers and ing. Being an entrepreneur is great, but it also means you have a lot
innovators. The “pink carpet” event featured a fashion show, cock- of pressure and it is often all on you. “It’s hard sometimes,” she
tails and both silent and live auctions that included special-edition, admits. “We do get very busy around here at times.” Luckily, things
celebrity designed tees. don’t usually happen all at once and she has help of an associate
Celebrities who designed cus- partner who helps her with the financial elements and her husband
tomized t-shirts for the charity auction acts as CFO. Like many Latino businesses, it may become a family
included comedians Carlos Mencia, affair. Her son will soon come aboard to help out with sales to spe-
Paul Rodriguez and Cheech Marin, cialty stores. She also has more than a few interns working for her.
“Dancing With the Stars” hoofer In the immediate future, Molly Robbins looks forward to help-
Christian de la Fuente, actors such as ing more clients with marketing and development in addition to
Tony Dalton and Alejandra Barros, elaborating on her own lines—especially Chucho. It will be a cool,
musical group Sur Tres, many singers fun brand for men and boys that elicits the nostalgia of Latin
including Alejandra Alberti, in addi- American pop culture through innovative designs using familiar
tion to TV host and dancer Mario brands from consumer goods to
Lopez, Susie Castillo, Chef Lala, and many others. Some of the automotive. Similar to Palomita,
shirts went for hundreds of dollars, and the event raised thousands with Chucho the “hermano”
of dollars for the fund. Some copies of the limited edition shirts are brand, Molly Robbins is think-
still available for $40 through the website
palomitaclothing.com ing big and plans to create a
With her various businesses Robbins has had experience being lifestyle brand that will resonate
involved with other types of special events and finds that they can be with customers for years to come.
a good vehicle for marketing and promotions. Last year Palomita For more information visit
was a co-sponsor for an event honoring the Miss Universe contest
www.ropapalomita.com or
in Mexico City and it was a great way to promote the products and
www.palomitaclothing.com
S A L U D O S 16 H I S P A N O S
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