Molly
“Molona”
Robbins
Has Designs
on the Latino
Market
The Founder and CEO of LicenZing, Palomita and Chucho Brand
Lines Parlays a Legal Studies Degree, Apparel Marketing Experience
and a Bicultural Background into a Latina Success Story.
It takes determination, smarts and persistence to build a strong familiar to the Latino community. "Por fin una marca para ti"
foundation. Molly Robbins has worked hard, but she knows she's (Finally a brand for you) is the motto for both her (female) Palomita
onto something. She has spent the last few years creating her own and (male) Chucho brand lines. For Mexicans, Cubans, Puerto
company and two unique brand lines of fresh and fun fashions aimed Ricans and many others these products often conjure up fond mem-
specifically at the Latino youth market. Her designs are based on her ories of home and childhood, playing and lots of laughter.
ability to secure the exclusive rights to use trademarks and vintage art With a nearly two decades of experience in fashion licensing
from an array of Latino companies. For example, one of her T-shirts and marketing, and a Bachelor’s Degree in Legal Studies from UC
for girls features the cute, dark eyed, black haired Lulu character Berkeley, Robbins could have easily continued to scale the corpo-
from Bonita Lulu soft drinks, and another one for boys features an rate ladder working for a major apparel company, but instead she
image of a little bear and the familiar logo for Bimbo Bakeries. decided to take a risk and start her own business. It has been chal-
There are many others, each one featuring trademarks and icons lenging at times, but over the last four years she has built a success-
S A L U D O S 12 H I S P A N O S
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