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20/20
MONEY MATTERS
Should I invest in Art?
by JOHN FALLE,
CENTRE MANAGER,
Falle Fine Art
SHAPING THE PERCEPTION OF YOUR BUSINESS
Art can do more for you than you think. It is an The Contemporary Scottish Art exhibition is put together
investment, it is decorative and gives aesthetic and by invitation to selected established Scottish artists, all of
cultural pleasure, but more than that it can be used in a who have been elected to the Royal Scottish Academy,
way that helps shape the perception of your business. The Royal Scottish Society of Painters in Watercolour or
The Royal Glasgow Institute of Arts. These are the most
For example, bright abstract art hung in reception areas, august institutions for promoting and exhibiting Scottish
boardrooms and places where you have an interface with art. The selection procedures are of the highest possible
your clients will give a sense of progress and success, standards and the whole process is one of step by step
because that is what they are about. Conversely, a progression. All of these societies are most catholic in
company which feels that its their consideration of work. Quality is
persona is traditional may feel that the key, style is irrelevant.
19th century marine paintings give
that outgoing feeling of trade and Scottish art is built on a tradition
success. Be careful to avoid started with the Glasgow Boys in the
shipwrecks though. And at home the 1880s and closely followed by the
art you hang on your walls will say renowned Four Scottish Colourists. It
much about you and your is when we progress to these levels
personality, so it is worth being that art emerges from the decorative
careful in your approach to art. to become investment art. It can be
seen that the art of these early groups
For the last nine years Falle Fine Art is now seen to be of a quality that
has promoted an exhibition (at the came from endeavour and training
beginning of the year) of alone, where as today some art has
contemporary Scottish art. The same fallen into the hands of publicists and
approach applies to galleries as to advertising promoters and its soul is
any other consideration about the consequently money driven. This art
acquisition of a painting. In this case will never be worthy of serious
the beginning of the year coincides investment, albeit that there have
with a particularly Scottish season been spectacular headlines in recent
with Burns Night at the end of years over some of it. However, the
January and the Scots passion for market is beginning to tire of this
rugby as the home internationals are ephemeral pop art and the big
getting under way. So there is the justification for a investors will surely live to regret being taken in by the
Scottish Show, or at least part of it. hype.
The other considerations include the market. In Jersey But the purpose of the Scottish exhibition at Falle Fine Art
there is a considerable pool of Scottish art collectors and is to start the New Year with optimism, hope for the
except for this series of exhibitions they have no future and relief from the past few harrowing months. The
opportunity to experience the vibrancy of Scottish art work avoids all the pitfalls of over promotion, so it will be
locally and just now with the uncertain state of the a safe haven for those of you who enjoy, or may wish to
financial and investment world, a splash of bright be introduced to the tradition of Scottish painting soon to
enlivening quality completes the raison d'etre. seen here in Jersey.
20/20 sixty
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